There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community. \nhttp://www.business4better.org/conference/breakout-sessions.php?session_id=14
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Key trends, challenges,
Ayelet Baron [ayeletb]
Ins4gator, Speaker, Author, Coach
1990: Connec4ng people to informa4on
2000: Connec4ng people to people
The New Consumers are smarter, more empowered,
and more demanding than previous genera4ons
92% empowered, trust
friends and family above all
other forms of adver4sing,
up 18% since 2007
24% since 2009
reviews, up 15%
We trust strangers
you leading with?
#2 – Going back to basics social
#3 – Social is two-‐way: The rela4onship is no longer
down the silos.
#5 – Live your purpose and mission: effec4veness is
the gap between words and ac4ons
OH at Wisdom effec4veness is
the US have a
to deal with ê ê
#6 – Greater transparency effec4veness is
through shared experiences
“Businesses are no longer
the creator of a brand; it
is now co-‐created by
shared experiences and
defined by the results of
online searches and
conversa4ons … social
media has increased the
power of the consumer.”
Commitment Curve: How people change
behavior at work and life
communi4es: The new consumers feel
disconnected and alienated. They seek a
stronger sense of community and belonging.
How does your tribe engage?
#10 – If you have a device and connec4vity, you have
a voice. If you have a voice, you have a choice.
YOUTH connec4vity, you have
“Knowledge is beder than food”
paulisakson.com connec4vity, you have