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Social Media Marketing How to Leverage Social Channels for Value (+ case studies from the field)

Social Media Marketing How to Leverage Social Channels for Value (+ case studies from the field). Rand Fishkin – March 2010. Content in this Presentation. Social Media Ecosphere Stats Value of Social Media Traffic How to Leverage Social Channels for Impact

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Social Media Marketing How to Leverage Social Channels for Value (+ case studies from the field)

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  1. Social Media Marketing How to Leverage Social Channels for Value(+ case studies from the field) Rand Fishkin – March 2010

  2. Content in this Presentation • Social Media Ecosphere Stats • Value of Social Media Traffic • How to Leverage Social Channels for Impact • How Social Media Success Supports Business Goals • Examples of Great Social Campaigns • Q+A

  3. Social Media Ecosphere Stats: Data to Convince Your Team that Social is Big

  4. Social Engagement Worldwide Via http://www.briansolis.com/2010/02/the-internationalization-of-social-media/

  5. Via http://www.briansolis.com/2010/02/the-internationalization-of-social-media/

  6. Social Media & Young Adults Via http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

  7. Social Media & Young Adults Via http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

  8. Trust in Social Media Recommendations Via http://adage.com/article?article_id=141972

  9. Sizing Social Network: Facebook Via http://www.facebook.com/press/info.php?statistics

  10. Sizing Social Network: LinkedIn Via http://techcrunch.com/2010/02/11/linkedin-now-60-million-strong/

  11. Sizing Social Networks: Twitter Via http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement

  12. Social Networks: Blogging Ended Tracking in 2007 Via http://www.sifry.com/alerts/archives/000493.html

  13. Social Networks: Blogging Via http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/

  14. Social Networks: Blogging Via http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/

  15. Social Networks: Blogging Via http://thefuturebuzz.com/2009/12/10/blogging-stats-facts-data/

  16. Getting Honest About Social: Creating Expectations that Match Reality

  17. Social vs. Viral Via http://blog.aweissman.com/2009/12/you-cant-make-word-of-mouth-viral.html

  18. Social is Branding Via http://www.engagementdb.com/Report

  19. Not (Usually) a Sales Channel

  20. The Value of Direct Social Traffic

  21. The Value of Direct Social Traffic

  22. Social Media Among Marketing Priorities #1 Via http://www.emarketer.com/Article.aspx?R=1007479

  23. Social Media Among Marketing Priorities Still a tiny portion of overall spend

  24. Steep Learning Curve

  25. A Potential Minefield Via http://blogs.zdnet.com/feeds/?p=1204

  26. Leveraging Social Media Campaigns: 5 Steps to Success

  27. STEP 1: Research

  28. STEP 2: Construct a Strategy • What are our business goals? • What do we want social media to do for our business? • What will we attempt to reach these goals? • What metrics will we use to measure our success? • What will we consider an acceptable ROI?

  29. STEP 3: Find a Social “Champion”

  30. STEP 4: Identify Channels of Value

  31. STEP 5: Measure Properly http://www.seomoz.org/blog/how-to-get-past-last-touch-attribution-with-google-analytics

  32. Social Media Tactics: Where & How to Engage Socially

  33. Blogging

  34. Niche Forums Reaches 10s of 1000s of Crafters

  35. Social Network Profiles Viral

  36. Social Network Profiles Drives Traffic Attracts Candidates

  37. Twitter $3mil in sales in 2009

  38. Social Bookmarking Solid traffic numbers Surprisingly good sales

  39. Social News Sites Opportunity to reach a new audience

  40. How Social Success (Indirectly) Supports Important Business Goals

  41. Social Media for Classic SEO Social Links + Domain Authority = Rankings

  42. Social Media & QDF

  43. Personalization & Social Search

  44. Social Media for Engagement + Branding

  45. Social Media for List Building

  46. What do Marketers Say?

  47. Social Media for Messaging Examples of Social Campaigns

  48. Mint.com’s Blog Via http://www.mint.com/blog/finance-core/visualizing-one-trillion-dollars/

  49. Mint.com’s Blog Via http://www.mint.com/blog/finance-core/visualizing-one-trillion-dollars/

  50. Mint.com Via http://www.opensiteexplorer.org

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