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Color: Meaning, Symbolism and Psychology

Color: Meaning, Symbolism and Psychology. Colors, like features, follow the changes of the emotions. - Pablo Picasso.

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Color: Meaning, Symbolism and Psychology

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  1. Color: Meaning, Symbolism and Psychology

  2. Colors, like features, follow the changes of the emotions. - Pablo Picasso

  3. Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

  4. Red • Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. • Red draws attention, and a keen use of red as an accent can immediately focus attention on a particular element.

  5. Orange • A close relative of red. Associated with happiness, energy and warmth. It is also associated with ambition.

  6. Yellow • Associated with optimism, enlightenment, and happiness. Yellow is thought to instill optimism and energy, as well as spark creative thoughts.

  7. Green • The color of growth, nature, and money.

  8. Dark forest green is associated with terms like conservative, masculine and wealth.

  9. Hospitals use light green rooms because they too are found to be calming to patients.

  10. Blue • Seen as calming and constant (sky, ocean). • Large amounts of blue can feel cool or uncaring. • Blue associated with steadfastness, dependability, wisdom and loyalty (note how many uniforms are blue).

  11. Violet • Color associated with wealth, prosperity, rich sophistication and royalty.

  12. Pink • Positive, healthy, pretty, sweet, and babyish.

  13. Pink is the most calming of all colors -- often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression.

  14. Brown • Stability, reliability, and approachability. Brown is the color of earth and is associated with all things natural or organic.

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