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Quantitative Content Analysis: or How I spent my weekends last spring

Quantitative Content Analysis: or How I spent my weekends last spring . Sara Batts (year 4 part-time) Dr Louise Cooke (Dr Derek Stephens/ Dr Anne Goulding). Highly flexible research method. Systematic, rigorous approach to analysing documents White & Marsh (2006). Define units.

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Quantitative Content Analysis: or How I spent my weekends last spring

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  1. Quantitative Content Analysis: or How I spent my weekends last spring • Sara Batts (year 4 part-time) • Dr Louise Cooke (Dr Derek Stephens/ Dr Anne Goulding)

  2. Highly flexible research method Systematic, rigorous approach to analysing documents White & Marsh (2006)

  3. Define units Sampling unit Data collection unit Unit of analysis

  4. Categories Exhaustive Mutually exclusive Clearly defined Conceptually valid Allan & Reser (1990) Also recommend using pre-tested categories

  5. Categories Derived from literature: • Statement of faith • Information for visitors • Contact details • Liturgy • Located within community Linked to aims & objectives

  6. Testing Do categories still make sense? Are items identifiable? Does my plan work?

  7. How I did it 6 March – 31 May 2010 147 sites Binary: yes or no (made the sums easier) In a spreadsheet - simple

  8. Reliability • Was I coding consistently? • Sidetracked by literature • Percentage agreement with myself over time • Not ideal, but only option

  9. Example results

  10. Things I’d do differently • A lot of categories • Aims & objectives changed • I will forget • Schedule slippage • Dull & isolating: R4, running & pub

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