Innovation, Entrepreneurship & Design Toolbox

1. Registered Trademarks Innovation, Entrepreneurship & Design Toolbox

2. Trademarks What?– Why? – How? – Example– Conclusion Protectability

3. Registered Trademarks Protect brands A sign capable of distinguishing the goods or services of one undertaking from those of other undertakings – a distinctive sign Must not conflict with existing registrations for similar goods or services Must be registered in different countries or territories Europe-wide protection available What?– Why? – How? – Example– Conclusion

4. Trade Mark Examples Visual trade marks House mark ICI, Lotus Product mark ‘Dulux‘, ‘Elise’ Quality marks ‘Wool mark’, Soil Association Organic Standard Shapes/ appearance of products Coca-cola bottle Sound-based trademarks Harley Davidson engine sounds Listen at: http://www.harley-davidson.com/ex/kno/h101/en/qtengine_sounds.asp MGM Lion Roar ‘Intel inside’ tune What?– Why? – How? – Example– Conclusion

5. UK: Trademarks What?– Why? – How? – Example– Conclusion • What is protected • Signs (including sounds, smells and shapes) which can be represented graphically and can distinguish goods or services of one undertaking from those of others • Nature of right • Right to prevent unauthorised use of similar or identical mark • Form of registration in UK • Registration at Patent Office trade marks registry

6. UK: Trademarks What?– Why? – How? – Example– Conclusion • Duration of protection • Indefinite, subject to renewal at ten-year intervals • Owner • Registered proprietor • Governing legislation • Trade Marks Act 1994 • International protection • European aspects: EU Trade Mark