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The Power of Powerball: Part of the National Consciousness

Discover the impact of Powerball on the national consciousness, with sales reaching staggering numbers and media attention providing estimated $100M in free advertising. Learn how retailers can capitalize on this phenomenon and ride the wave of success.

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The Power of Powerball: Part of the National Consciousness

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  1. THE POWER OF Tom Delacenserie Secretary, Florida Lottery

  2. What it’s Like to be Part of the National Consciousness • Superbowl, Olympics, World Cup Soccer • Christmas, 4th of July, Halloween

  3. How is Powerball Different • A product sold at retail • Already part of the National Consciousness • Awareness potential intensifies nationally/worldwide • At peak on 1/13/16, The Florida Lottery recordedhourly draw • sales of $1,780 per second, sales of $106,829 per minute and sales • of $6,409,731 per hour. Total draw sales for the day were $55,195,858 • and total sales for the draw were $108,097,227. • Media comes to us - $100M estimated free advertising – last • two weeks of record jackpot.

  4. What a Record Looks Like • Peak hours (6 p.m. to 7 p.m. on 1/13/16): • Sales Per Hour $6,409,731 Tickets Per Hour 2,980,525 • Sales Per Minute $106,829 Tickets Per Minute 49,675 • Sales Per Second $1,780 Tickets Per Second 828 • Final Day (1/13/16): • Sales $55,484,630 Tickets 25,776,655 • Total Roll Series (11/5/15-1/13/16): • Sales $283,678,124 Tickets 131,106,442

  5. Luck – Results When Preparation Meets Opportunity • Continually reminds retailers of POWERBALL’S effect • Some retailers doubled their average weekly total sales • Some retailers erased 6 months of red ink • All improved dollars going to their bottom line • Discuss opportunities realized/lost – plan for next time • Ride the crest of the wave long after the tsunami

  6. High Tide Raises All Ships • Use POWERBALL to keep the focus on the category • Compare our success to other category growth, dollars per • square foot • Increased awareness always increases sales

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