1 / 6

STRATEGY IN HIGH-TECH IND

STRATEGY IN HIGH-TECH IND. DR. MARK FRUIN BUS 290/291. WHAT ARE HIGH-TECH IND?. TEXT: INDUSTRIES IN WHICH UNDERLYING TECHNOLOGIES (SCIENTIFIC KNOWLEDGE) ADVANCE RAPIDLY HIGH GROWTH = HIGH TECH? MY DEF OF HIGH TECH HIGH COST HIGH RISK HIGH GROWTH HIGH COMPLEXITY.

Download Presentation

STRATEGY IN HIGH-TECH IND

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. STRATEGY IN HIGH-TECH IND DR. MARK FRUIN BUS 290/291

  2. WHAT ARE HIGH-TECH IND? • TEXT: INDUSTRIES IN WHICH UNDERLYING TECHNOLOGIES (SCIENTIFIC KNOWLEDGE) ADVANCE RAPIDLY • HIGH GROWTH = HIGH TECH? • MY DEF OF HIGH TECH • HIGH COST • HIGH RISK • HIGH GROWTH • HIGH COMPLEXITY

  3. IMPORTANCE OF STANDARDS & DOMINANT DESIGN • TECH STANDARDS, WIDELY ADOPTED FORMATS & DOMINANT DESIGNS • REDUCE CONFUSION • REDUCE COSTS • REDUCE RISK • ENHANCE COMPATIBILITY AND ADVENT OF COMPLEMENTARY ASSETS/RESOURCES/PROD • INCREASE OPPORTUNITIES TO MAKE MONEY

  4. NETWORK EFFECTS • INCREASING AND DECREASING BENEFITS ARE POSSIBLE BASED ON NETWORK EFFECTS • SIZE IS IMPORTANT • COMPLEMENTARY PRODUCTS ARE IMPORTANT • HOW MANY DIFFERENT WAYS CAN NETWORK BE ACCESSED & USED?

  5. STRATEGIES FOR WINNING FORMAT WARS • ENSURE SUPPLY OF COMPONENTS • LEVERAGE KILLER APPS • AGGRESSIVELY PRICE AND CAPTURE MARKET SHARE • RAZOR & BLADE STRATEGY • COOPERATE WITH COMPETITORS • LICENSE FORMAT

  6. CAPTURING FIRST MOVER ADVANTAGES • CONSTRUCT HIGH BARRIERS TO IMITATION • DEVELOP COMPLEMENTARY ASSETS/RESOURCES • HARNESS CAPABLE COMPETITORS

More Related