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(905) 947-8235 | insitefulweb

Internet Success, in site. 1. (905) 947-8235 | www.insitefulweb.com. Internet Success, in site. Online Marketing. Younger adults are much more likely to use social networks or blogs to gather information prior to a purchase, compared to older adults. 2. (905) 947-8235 | www.insitefulweb.com.

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(905) 947-8235 | insitefulweb

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  1. Internet Success, insite 1 (905) 947-8235 | www.insitefulweb.com

  2. Internet Success, insite Online Marketing Younger adults are much more likely to use social networks or blogs to gather information prior to a purchase, compared to older adults. 2 (905) 947-8235 | www.insitefulweb.com

  3. Internet Success, insite Blogging • Reach building • Engage customers • Share Content • Add Value to Customer Experience • Supplement Search Optimisation Campaign • 90% of companies that blog daily see directly related increase in sales, • Weekly bloggers see a 58% increase in sales leads, • Monthly bloggers have a 38 % in new sales through this channel 3 (905) 947-8235 | www.insitefulweb.com

  4. Internet Success, insite Top Social Media Tools Twitter, Facebook, LinkedIn and Blogs completely dominate the tools that marketers use to promote their businesses. 2010 Social Media Marketing SocialMediaExaminer.com Michael A. Stelzner 4

  5. Internet Success, insite Tools for B2B and B2C Blogs are effective for both B2B and B2C 2010 Social Media Marketing SocialMediaExaminer.com Michael A. Stelzner 5

  6. Internet Success, insite Blogging Marketers indicated that blogs were the top area in which they planned on increasing their social media efforts. Small businesses were much more likely to be increasing their blogging activities. 2010 Social Media Marketing SocialMediaExaminer.com Michael A. Stelzner 6

  7. Internet Success, insite Why Blog? • Blogging is Inbound, Pull Marketing • Blogging helps with SEO, if you use your keywords and link properly • Blogging helps with Social News Sites, because you have something relevant to share, that can be indexed by the engines • Blogging helps with Social Networking Sites, because you have content that people will want to read • Blogging is non-invasive and permission based. 7 (905) 947-8235 | www.insitefulweb.com

  8. Internet Success, insite 8 (905) 947-8235 | www.insitefulweb.com

  9. Internet Success, insite Getting Started • First of all, learn the lay of the land! • Read Other Blogs • Get an RSS Reader (google.com/reader) • 2. Set reader as homepage, so you can check regularly • 3. Search for related blogs • • Blogsearch.Google.com • • Technorati.com • • Icerocket.com • 4. Follow blogs 9 (905) 947-8235 | www.insitefulweb.com

  10. Internet Success, insite Next- Comment on Other Blogs Why Leave Comments? • Karma • Get noticed by other bloggers, who may then read your blog • Get noticed by other blog readers who may then read your blog • Get links back to your blog • Thought leadership 10 (905) 947-8235 | www.insitefulweb.com

  11. Internet Success, insite Tips on Effective Comments Increase the value of the article for everyone: • Share an example • Add a point • Add a useful link to an article or site • Disagree, with a well reasoned opinion • Ask a question • People make comments, not companies. Use your real name, not company name. 11 (905) 947-8235 | www.insitefulweb.com

  12. Internet Success, insite When to Blog Anytime! • You can start before you have a service or product • You can start before you have a website • You can start before you have a new business • All you need: a rough market and some ideas 12 (905) 947-8235 | www.insitefulweb.com

  13. Internet Success, insite Blog Frequency • Depends on your Goals, and Your time • Are you developing a consistent readership? • • At least weekly if possible, but more is better. • SEO focused? • • Frequency is less important, its about the key phrases and links. • However, new content to read makes the search engines happy. 13 (905) 947-8235 | www.insitefulweb.com

  14. Internet Success, insite Blog Address • Uses your business URL, not a subdomain of someone else's URL Using a “free” URL from Wordpress or Blogspot, etc • yourblog.blogspot.com – NO! • yourblog.typepad.com – NO! • Blog.yourdomain.com – Yes • yourdomain.com/Blog – Yes You are promoting your brand and company, not the Blog Platforms ! 14 (905) 947-8235 | www.insitefulweb.com

  15. Blog Platforms Internet Success, insite Free hosted platforms BloggerLiveJournalVox launch a blog in minutes, but limit your ability to customize it and host it in your own environment.Premium hosted platformsWordPress.comcustomizable &allows unique domain TypePadsimple setup, maintenance &customization.Stand-alone platformsWordPress.orgfree downloads of platform with instructions, templates & plug-ins, & user support.Movable Typedownloadable development platform &plug-ins & documentation. 15 (905) 947-8235 | www.insitefulweb.com

  16. Internet Success, insite Blog Topic Ideas • • List of 5 ideas, trends or thoughts • • Publish a list of useful links • • Take a recent experience and share it • • Answer questions you received recently from customers • • Respond to other blog and news articles • •Guest authors • Share charts • Review Books related to your Field. 16 (905) 947-8235 | www.insitefulweb.com

  17. Internet Success, insite Not All Blogs areTemplates! http://www.tiedomi.com/ 17 (905) 947-8235 | www.insitefulweb.com

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  22. Internet Success, insite Social Media Marketing Such as Linked, Twitter, Facebook 22 (905) 947-8235 | www.insitefulweb.com

  23. Internet Success, insite • Contact Us • Insiteful Solutions610 Alden Road, Suite 109, MarkhamEmail:jess@insitefulweb.com • Phone: (905) 947-8235 • http://ca.linkedin.com/in/jessjoss • http://twitter.com/webdesignto (insiteful) • http://twitter.com/jessatinsiteful • http://www.facebook.com/pages/Insiteful-Solutions/117708261927 • Blog:http://blog.insitefulweb.com/ 23 (905) 947-8235 | www.insitefulweb.com

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