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Digital Ditch: Creating political support for digital roads Jesper Sølund

Digital Ditch: Creating political support for digital roads Jesper Sølund Head of Press and Documentation Department Danish Road Safety Council. The ditch: The road safety potential in digital roads is big Political knowledge about road safety potential is small From ditch to bridge:

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Digital Ditch: Creating political support for digital roads Jesper Sølund

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  1. Digital Ditch: Creating political support for digital roads Jesper Sølund Head of Press and Documentation Department Danish Road Safety Council

  2. The ditch: • The road safety potential in digital roads is big • Political knowledge about road safety potential is small From ditch to bridge: How to create political support for digital Roads ? Results imply actions from the road safety organizations on opportunities and possibilities

  3. Conditions for political support: • Cost effective • Must offer substantial influence • Popular among voters • Results at short term • Represent a logical new solution • Fulfill demands • Focus in the media

  4. Cost effective: • The technology is getting cheaper Price 1 cm highway 1 mb in a computer Time ATV

  5. 2. Must offer substantial influence Attraction: • Political intervention can form the future • Clear political means

  6. 3. Popular among voters Road safety by offering support instead of Road safety by control and sanctions

  7. 4. Results at short term • Concrete and tangible improvements for road users (ESP, BAS, GPS etc.) • Effect is visible and quickly measured

  8. 5. Represent a logical new solution A well developed physical infrastructure is the backbone in all modern societies A digital infrastructure is a logical next step and a shift in paradigm from traditional technical road solutions to digital integrated solutions for driver, car and road

  9. 6. Fulfill demands The technological facilities in new vehicles offers services at many levels. It demands more developed digital roads to use many of the facilities

  10. 7. Focus in the media A continuing focus in the press on the road safety potential and other benefits and the need for political actions for digital roads generate political awareness

  11. Conclusion: • Many easy points to gain • Few dangerous obstacles Lets go!!

  12. Where to go – the goals for political support Goals for Danish Road Safety council: • Confirmation of a national action plan for use of digital technology to improve road safety • Establishing a public development fund for demonstration projects • Changed tax rules to benefit dissemination of approved safety technologies in vehicles • Insurance price depending on installed safety devices • Development and implementation of a national digital speed limit map • Here and now dissemination of technologies already developed and documented effective.

  13. How to go – the means for political support Danish approach : • Press strategy to bring focus on digital roads: GPS possibilities, digital speed limit maps, e-call ect. Tax reduction policies safety devices • Seminars and conferences for politicians: ATV, ITS-Denmark, Nordic conference, • On the agenda for the Danish Road safety Commission – revision of national road safety action plan 2002-2012

  14. Thanks!

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