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Our Online Audience is “ Recession Proof! ”

Impacting the “ recession proof ” customer you desire! Engaging that customer through a new interactive digital offering Augmenting the “ reach and frequency ” of your ad message on the area ’ s dominant Web site Attracting the “ active ” online consumer who seeks you locally on . 1.

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Our Online Audience is “ Recession Proof! ”

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  1. Impacting the “recession proof” customer you desire!Engaging that customer through a new interactive digital offeringAugmenting the “reach and frequency” of your ad message on the area’s dominant Web siteAttracting the “active” online consumer who seeks you locally on 1 1

  2. Our Online Audience is“Recession Proof!” 224,000+ unique readers – 3 mo. Avg.1,260,000+ pages viewed each month 66 percent increase in readers in 1-year! 57 percent are 25-54 years of age 64 percent are female 68 percent are college educated 81 percent are homeowners with children 59 percent earn $75,000 or more/ year Our online readership is young, affluent, educated, employed and growing! Source: Omniture 3 Month Average ending 6/10 & 6/11, comScore avg 4 mths 2010/Scarborough 2009-2010 R2

  3. Why Advertise OnlineLocally? Because, as the economy went down LOCALOnline spending went up!! 14.9% of average (SMB)Small/Medium sized businesses’ ad budget is now Online! And, that percentage will continue to rise over the next few years! If you’re not there…. Your competitor could be there! Source: 2011 Borrel Research Study: Benchmarking Local Online Media

  4. We’ll create an Online Video about your business • Using your existingTV/ Cable spot • Or, we’ll make you your own customized video slideshow! Your online video plays automatically when readers enters sound is off until clicked Your Online Video will (auto) play25,000 times each month on our highly read NEWS or SPORTS content pages! Add appears in our premium“above the fold” position!! During (after) the video, readers can mouse-overto INTERACT with you! We’ll add a customized overlay with messages and links embedded within the online video produced Limited to: 8 Advertisers for NEWS pages! 2 Advertisers for SPORTS pages! Monthly content change included!

  5. We’ll create an Online Video about your business & put it on steroidsthrough interaction & engagement with your new and existing customers! Pick and change the interactive “widgets”to capture leads, drive business and more! Display coupons Capture/qualify leads “Social Network”your brand! Conduct polls

  6. You’ll see and track the response & engagement with detailed reports on your video’s performance! • Reports offer a: • Performance Summary – Video Ad Views, clicks,coupon downloads, interactions and engagement score • Performance Comparison – Compares results of multiple video marketing campaigns • Trends – Performance of your video marketing campaigns over time • “View-throughs” - Enables you to see how many people visited your web site after seeing your video ad. There’s a complete monthly report on all buyer actions

  7. Online is the Best Way to Get Your Video to be Viewed! Source - Kelsey Group – “Online Video: A New Local Advertising Paradigm” – March 2007 “DVR owners only watch 40% of the commercials they do not skip over”Neilson Viewer Study 2007 The viewing of video online adscontinues to rise! 43% of readers who watch an online video ad will take 1 or more “buying” actions!

  8. Online Video is the Best Ways to Get RESULTS!

  9. Reach an Active Audience Seeking Your Business! All pages of our siteoffer aFYIcentromontco.com Search Box! Readers can search by business name or category Your listing linksto your customizedPROFILE PAGE Receive GOLD STATUS in Your business is listed above all of your competitors!Contact information & Web/ Email links included

  10. Reach an Active Audience Seeking Your Business! Your Profile Page can be customizedwith the content you want! • Your OnlineProfile Page can featureAll contact information (links for www & email) • Photo & logo • Map and driving directions • Hours of operation • Business description • PLUS: • A unique Web address (URL) registered for you! • Assistance in page Search Optimization • Featured coupons/ deals or your latest PRINT AD!

  11. Reach an Active Audience Seeking Your Business! With Gold Status in

  12. Enjoy assistance with Your Search Engine Optimization! We list the FYIcentralmontco.com Online Yellow Pages throughout the World Wide Web on Search Engines & Internet Directories Since these pages come from our dominant local Web site you will be leveraging our popularity to get ranked higher! 9 out of 10 stop at the first 3 pages of a “Search Engine” when looking for a product or service. 6 out of 10 stop at the first page!(Jupiter Research Study) Pages are listed on: Actual results on 1st page of Google for the search “Frozen Seafood in Philadelphia, PA” on July 28, 2011 No guarantees are made that similar results will occur with any FYI listing deployment

  13. Why Advertise in Print & Online? Because that’s the top two places your customers look for you! Source Source : NAA 2011 Advertising Planbook

  14. Why Advertise in Print & Online? Because that’s the top two places your customers look for you! SourceNAA /Frank N. Magid2011 Report Source : NAA 2011 Advertising Planbook

  15. Why Advertise in Print & Online? Because that’s the top two places your customers look for you! SourceNAA /Frank N. Magid2011 Report Source : NAA 2011 Advertising Planbook

  16. Dominate with the power of newspaper advertising! You will receive ten to twelve 2 column x 5” print ads per month, two of which will be color! Run two print ads per week.

  17. You’ll receive no less than 25,000 monthly Video Adson News or Sports, premium “above the fold” ad positions! You’ll receive ENHANCEDstatus in our FYI Online Business Directory With your listing at the top! Customize your Interactive “widgets” Listing links to your:Business Profile Page You’ll receive a 2 column x 4.75 inch FULL COLORnewspaper ad2x each month! You’ll receive assistance with “Search Engine Optimization” on $2238.35 per month for 12-months Price is LIMITED to ONLY: 8 NEWS & 2 SPORTS advertisers!

  18. Program Details: The Newspaper will deliver:-> An Online video ad to rotate on all Website news or sports pages within the medium rectangle (300 x 250) ad position.Ad is guaranteed to receive no less than ________________ monthly ad impressions. If advertiser wishes to display a non-video/ static ad within the ad position a discounted rate of $_____ /month will be applied. -> Enhanced GOLD Status in the FYI Online Business Directory Platform (includes URL and SEO assistance and Profile Page) -> _______________________________________________________________________ newspaper advertising each month (inches can be combined and used monthly) - Advertiser agrees to pay a monthly fee of: $)_______________ (to be billed in 12 monthly terms) This agreement is for 12 consecutive months commencing on ______________The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Newspaper: ________________________________________________ _______________ Salesperson)(Date) ________________________________________________ ________________ (Management) (Date) Account Numbers(s): ___________________________________________________________________ ADVERTISER: _______________________________________________________________________________ (Firm Name) _____________________________________________ ________ (Authorized Signature) (Date) __________________________________ ___________________ (Print Name and Title of Signer) ________________________________________________________________________________ (Street Address/P.O. Box) ______________________________________________________________________________________________________ (City, State and Zip) ______________________________________________________________________________________________________ (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of The Mercury rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser to pay prevailing rate for all inventory used

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