Echo Backup “Cost Effective Backup Software for Private Networks”

1. Echo Backup“Cost Effective Backup Software for Private Networks” Presented by the Blue Team Feasibility Presentation

2. Outline • About the Team • Problem Definition • Customer Base • Solution • Risks • Pricing Echo Backup

3. Team Organization Echo Backup

4. Data Maintenance • Data loss is catastrophic. • Photographers can lose priceless photographs. • Accountants can lose years of financial records. • The costs of not being able to continue business can be astronomical. • A backup solution that takes advantage of network resources is needed. Echo Backup

5. Frequency of Data Loss • 70% of small firms that experience major data loss go out of business within a year.2 • A 2009 survey by Kroll Ontrack polled IT managers from 945 companies.1 • 49% of all IT managers reported a data loss situation in the two years prior. • 36% felt that data loss could have a significant impact on their business. • “An alarming 49 per cent of small companies stated that they fail to back up their data on a daily basis.” • So why are current solutions not being utilized? • From Tech Managers Often Underestimate Impact of Data Loss1 • Impact on U.S. Small Business of Natural & Man-Made Disasters2 Echo Backup

6. Impact of Data Recovery • If no backups were used and the hard drive is intact, data can sometimes be recovered • The cost of data recovery can vary widely and depends on • Severity of damage • Urgency • Parts required • Size and type of storage media • Recovery following a data loss episode is expensive • If the data cannot be recovered, it is permanently lost and the costs can be significantly higher • From Data Loss and Hard Drive Failure: Understanding the Causes and Costs3 Echo Backup

7. Causes of Data Loss • From Data Loss and Hard Drive Failure: Understanding the Causes and Costs3 Echo Backup

8. Small Businesses • Typically one to two dozen computers7 • Lack dedicated IT support7 • Much smaller budgets than Enterprise • Need for security and encryption • Over 50% wary of online solutions8 • From Designing and Building the Best Small Office Network From the Ground Up7 • The Universe of Corporate PC Backup Options8 Echo Backup

9. Consumer Home Networks • 94% of computer users risk losing their data5 • Users have priceless files (pictures, video) • Not always technically savvy • From 4th Annual Backblaze Data Backup Study Finds 94% of People Risk Data Loss5 Echo Backup

10. Computers Per Home Network • From The Complex & Surprising Anatomy of a Home Network6 Echo Backup

11. Current Solutions • Dedicated hardware • Expensive • Additional local storage • Optical media • Fragile • High maintenance • External disks • Expensive • Flash storage • Expensive • Easy to misplace • Cloud backups • Monthly fee and bandwidth usage Echo Backup

12. Problem Without Solution Something is wrong with the needed data. Many causes. Bottom line is the file is missing or not in the state the user wanted. Users attempts to access files. Small business or home user needs data on a PC. User has no backup. Data might can be recreated. Irreplaceable files can be lost. Recreation takes lots of time. Businesses lose money due to lost records. Personal Anguish can occurred. Echo Backup

13. Solution Objective Ad Hoc Network Backups aims to provide cost-effective, easy to use and reliable backups to home, small and medium-sized LANs Echo Backup

14. Solution Characteristics To meet this objective, our solution must • Be inexpensive • Have no recurring fees • Use only existing hardware • Not need WAN access • Not be susceptible to a single point of failure • Be easy for untrained staff to use • Give peace-of-mind to owners, operators, and users • Optionally make use of centralized management Echo Backup

15. How it Works A simple LAN with four devices Clients subscribe to a channel to listen for neighbors Echo Backup

16. How it Works (cont.) At this moment, one client sends a hello to all others. Echo Backup

17. How it Works (cont.) Other clients respond with their own hellos. Direct connections are created between nodes. Echo Backup

18. How it Works (cont.) Backups of machine A are made on machines B and C. Various “smart” algorithms determine how much and where to save. C A B Echo Backup

19. Benefits & Caveats to the Consumer • Benefits • Easy to learn interface • Low cost • No need for additional hardware • Caveats • May be easy, but yet another interface to learn • Installation management may be cumbersome for larger networks • Highly dynamic nodes (laptops, etc) may pose problems Echo Backup

20. Problem Solved with Echo Backup Echo Backup was previously used to create a redundant LAN backup plan. Echo Backup ensures up to date backups are available from multiple sources. Data problem is discovered. User has Echo Backup Echo Backup runs in the background keeping backups current. Echo Backup allows user to go back to an up to date state where all data is present and in the expected state. Virtually no time, money, or anguish occurred. Echo Backup

21. Major Functional Component Diagram Echo Backup

22. Consumer Spending Constraints • Economy is still struggling9, but improving • Home users and small businesses are on tight budgets • Need to price competitively Unemployment rate over the last ten years (source: USDL) • From Labor Force Statistics from the Current Population Survey9 Echo Backup

23. Competitor Features • Echo Backup’s competitors are feature rich  • Full feature listing can be found in the competition matrix • Echo Backup will provide all those features and will also provide: • Automatic backup source selection • Backup to LAN nodes • SMART drive scanning • Restore from any networked node • Mac, Linux, and GNU OS support • Trusted and non-trusted node listings • Remote, centralized management • Automatic Node Detection • Bandwidth and Storage throttling • Data to node multiplexing Echo Backup

24. Pricing Factors • Echo Backup can be developed: • With little hardware • In a small facility • With minimal staff • Echo Backup has an advantage in all three areas and can be cheaper than the competition Echo Backup

25. Competitors and Echo Backup Prices • Return on Investment: Echo Backup pays for itself many times over for even one data recovery Echo Backup

26. Can it be done? • No “new” technologies are being implemented. • We have the resources to develop and test. • Our modular design allows modular development. Yes, it can be done. Echo Backup

27. Should it be done? • Statistics show there is a need for a small business backup solution. • The current risks are not debilitating. • Little capital is needed to begin development. Yes, it should be done. Echo Backup

28. References • Ko, Carol. Tech Managers Often Underestimate Impact of Data Loss. June 21, 2009. (http://www.pcworld.com/businesscenter/article/167077/tech_managers_often_underestimate_impact_of_data_loss.html). February 26, 2012. • HP and Score: Counselors to America’s Small Business. Impact on U.S. Small Business of Natural & Man-Made Disasters. 2007. (http://www.edwardsinformation.com/content/ImpactofDisaster.pdf). February 26, 2012. • Smith, David M. and Williams, Michael L. Data Loss and Hard Drive Failure: Understanding the Causes and Costs. 2010. (http://www.deepspar.com/wp-data-loss.html). February 26, 2012. • Pinheiro, Eduardo, Weber, Wolf-Dietrich, and Barroso, Luiz Andre. Failure Trends in a Large Disk Drive Population. February 2007. (http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/archive/disk_failures.pdf). February 26, 2012. • PRWEB. 4th Annual Backblaze Data Backup Study Finds 94% of People Risk Data Loss. July 12, 2011. (http://www.prweb.com/releases/prweb2011/7/prweb8638582.htm). February 26, 2012. Echo Backup

29. References • Rusen, Ciprian Adrian. The Complex & Surprising Anatomy of a Home Network. April 4, 2011. (http://www.7tutorials.com/complex-often-surprising-anatomy-home-network). February 26, 2012. • Breeding, Marshall. Designing and Building the Best Small Office Network From the Ground Up. (http://www.networkcomputing.com/netdesign/soho1.html). February 26, 2012. • Dines, Rachel; Kane, Christian. Update Q4 2010: The Universe of Corporate PC Backup Options. November 18, 2010. • US Department of Labor (USDL). Labor Force Statistics from the Current Population Survey. February 26, 2012. Echo Backup

30. Questions? Thank You for your Attention and Time Echo Backup