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Innovation

Innovation. 20071211 IME Jaehoon Noh. Contents. Patterns of Innovations Motivations(Sources) of Innovations Types of Innovations. Patterns of Innovations. Contents. Miniaturization Enlargement Extraction Change of state High dynamicity. Miniaturization.

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Innovation

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  1. Innovation 20071211 IME Jaehoon Noh

  2. Contents • Patterns of Innovations • Motivations(Sources) of Innovations • Types of Innovations

  3. Patterns of Innovations

  4. Contents • Miniaturization • Enlargement • Extraction • Change of state • High dynamicity

  5. Miniaturization • Computers, cell phones, storage media, etc. are becoming smaller as the technology is improving. Cell phone Storage Media Computer

  6. Enlargement • Display devices(i.e. TVs, monitors), ships, airplanes, and etc. are becoming larger the technology is improving. length of 850 feet, a width of 90 feet, and a height of 65 feet length of 4,500 feet, a width of 750 feet, and a height of 350 feet TV Cruise ship

  7. Extraction • Technologies enable people to extract only certain parts which they need from the entire things. Analogue-Digital Conversion (i.e. mp3) Vitamin

  8. Change of State • In some cases, the change of physical state can improve quality of the products drastically. Hair Wax (Slurry-> Liquid) Shoe Polish (Slurry ->Liquid) Pain Relief Medication (Patch -> Air sol)

  9. High Dynamicity(Flexibility) • As technologies improving, products can be changed or adjusted more freely by users. Office Chairs Cell Phone UI

  10. Motivations(Sources) of Innovations

  11. Contents • Self-fulfillment • Goal-orientation • Discovery of the New Area of Application

  12. Self-fulfillment • Users invented or innovated something for fulfilling their own desire. • Foot-straps were attached to a windsurf board to try aerial tricks more easily by users.

  13. Goal-orientation • In some cases, a certain goal was set first, and then innovations were made because they were necessary to achieve the goal. • The innovations were made strategically and systematically with a clear vision and goal. • Apollo 11- The spaceflight which landed the first humans

  14. Discovery of the New Area of Application • Innovation can occur without a great invention or development when someone discovers a new market or industry to which we can apply a certain existing technology or process. • Ultra sonic washers were used to wash glasses at first, but they are used to wash fruits and vegetables also today.

  15. Types of Innovations

  16. Contents • Strength Reinforcement vs Weakness Elimination • Position vs Paradigm • Cannibalization vs Pie-expansion

  17. Strength Reinforcement vs Weakness Elimination • Strength Reinforcement Innovation • To stress the strengths of products or processes , despite the risk of getting other weaknesses. • The iPhone adopted one-button method to reinforce its strength( design) in spite of decreasing usability. • Weakness Elimination Innovation • To focus on eliminating weaknesses of products or processes rather than add new features. • Medicines can be improved drastically if their side effects(weakness) are eliminated, even though their efficacy remain the same. iPhone Medicine

  18. Position vs Paradigm • Position Innovation • To change the perception of established products or process in a specific context. • Paradigm Innovation • To create a new market by re-identifying the viewpoint or approach about existing products. Entertainment Business Use Smart phone Change of work space Cloud computing

  19. Cannibalization vs Pie-expansion • Cannibalization Innovation • Cannibalization occurs when a company introduces a new product which carves out the market share of established products of the same company. • When Intel introduces new microprocessors, the sales of the old models decline sharply • Pie-expansion Innovation • Pie-expansion occurs when a company’s new product creates a new market or enters a different market in which the company has never participated before. • Starbucks introduced Frapuccino - a kind of coffee drink that contains a grain of ice - to grab the customers who didn’t want to drink coffee in Summer, and it was very successful. Intel Starbucks

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