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Movida Boutique

Movida Boutique. Bianca Kirkpatrick Kevin Morykwas -Valle Brenda Ruiz Natalie Sereseroz. Background . Dallas’ Mockingbird Station, below Angelika Theater Women’s clothing and accessories Everything from dresses, skirts, jewelry to belts Open for 10 years . Movida Boutique .

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Movida Boutique

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  1. Movida Boutique Bianca Kirkpatrick Kevin Morykwas-Valle Brenda Ruiz Natalie Sereseroz

  2. Background • Dallas’ Mockingbird Station, below Angelika Theater • Women’s clothing and accessories • Everything from dresses, skirts, jewelry to belts • Open for 10 years

  3. Movida Boutique • Target Market: Fashionable women 20’s-30’s • Competitors: Francesca’s, Urban Outfitters, American Apparel, Snider Plaza • Pricing:$40-$100 • “Owner Gladys Contreras, envisioned not only creating a world-class boutique but a destination location for all Dallas sites seeking a fashion oasis”

  4. Current Marketing Strategies • Facebook • Website • Loyalty Card • Limited Groupon use

  5. Current SWOT Analysis

  6. “Holes” in Current Strategy • Facebook page is outdated along w/ contact info • NO customer interaction with the brand • Website is difficult to manage and confusing • Website is also very blank and plain • Very low participation in Twitter and Tumblr accounts • Lacks a strong presence in digital marketing

  7. Proposed SWOT Analysis

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