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AR Shopping: The Future or the Present?

The future is finally here. According to research done by DigitalBridge, 75% of consumers expect retailers to provide an AR experience. Additionally, Forsey of HubSpot wrote that brands that utilise AR would, at long-term, satisfy more customers.<br>

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AR Shopping: The Future or the Present?

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  1. AR Shopping: The Future or the Present?

  2. The future is finally here. According to research done by DigitalBridge, 75% of consumers expect retailers to provide an AR experience. Additionally, Forsey of HubSpot wrote that brands that utilize AR would, at long-term, satisfy more customers.  But first, what is AR? As defined by Gartner’s Tech Definition, Augmented Reality (AR) is the real-time use of multimedia information and other visual enhancements integrated with real-world elements. What is thought of as far-fetched is now turning mainstream, particularly in retail. With both Apple and Google starting to actively disseminate their ARKit and ARCore, respectively, it is no wonder that more and more brands are taking advantage of this step-forward in technology.

  3. So what, exactly, does AR have in store for the retail market? Here are some: Virtually try on 3D products. No longer do you need to push yourself into a jam-packed store to find the perfect fit for you. With augmented reality, you can snap a picture of your feet and technology will automatically fit the shoes that you dream of; to let you know if they suit you like a modern Cinderella. Incorporate 3D products into your home. Have you ever bought a home décor, only to be disappointed because it does not suit your home’s theme? Now you don’t have to worry about that. With augmented reality, you can finally have a clear visualisation of how a particular product will look when placed in your home. From vases to wall paints, AR technology considers lightings, objects, and shadows in a room to depict a realistic portrayal of how your chosen product will look like in real life.

  4. So what, exactly, does AR have in store for the retail market? Here are some: Gather in-store information. AR does not only work in the comfort of your home. With this technology, you can scan signs in-store, and it will display handy information like customer reviews on a product, colour options, and pricing. While it is possible to do this without using an AR app, it does bridge the gap between online and offline shopping and creates a more cohesive experience. Use virtual fitting rooms. Are there too many people shopping that you can’t try on those clothes that you fancy? No problem. With AR, you can see how particular clothing will look on you without having to change into it.

  5. Source:  https://digitalmarketingauthority.blogspot.com/ 2018/09/ar-shopping-future-or-present.html

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