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Time Warner Cable Tries to Win Back Ex-Subscribers

Time Warner Cable Tries to Win Back Ex-Subscribers. Sean Bailey, Joven Rasgo. Summary. Ads aimed at former subscribers $50 million in direct ad campaigns “The Better Guarantee” AT&T and Verizon gaining subscribers People slowly turning back to Time Warner

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Time Warner Cable Tries to Win Back Ex-Subscribers

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  1. Time Warner Cable Tries to Win Back Ex-Subscribers Sean Bailey, JovenRasgo

  2. Summary • Ads aimed at former subscribers • $50 million in direct ad campaigns • “The Better Guarantee” • AT&T and Verizon gaining subscribers • People slowly turning back to Time Warner • Comcast has recently began the same process

  3. About Time Warner • Second largest cable provider • Lost 140,000 subscribers last quarter • Primarily East Coast • Generally ranked below the industry average along with Comcast • But company’s score ticked up 4% most of any TV provider on the index

  4. Ad Messages • Going at Verizon • Promised monthly savings that have not panned out • Extension of “Enjoy Better” campaign • 30-day money back guarantee • Featuring real subscriber testimonials

  5. Time Warner Improvements • Smartphone apps • More On-Demand options • Internet speeds are 2-3 times faster • Provide home security service • Narrower home service call times

  6. Expected Outcomes • Huge cost for little gains • Not many people will return • Satellite Providers have extremely high customer service ratings • Seems like a lost cause

  7. Questions/Comments

  8. Works Cited • http://www.nytimes.com/2013/01/21/business/media/time-warner-cable-ad-campaign-aims-at-regaining-customers.html

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