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VM Sistemi SpA

VM Sistemi SpA. Bologna, February 11th 2014 Luca Peana. About Me!. Luca Peana. Class 1978. 2004 First Marketing Job. Marketing experience in: B2B and B2C Market, Consultancy , Small Business, E-commerce, Luxury , Web Agency…. July 2012 Marketing Manager VM Sistemi Spa.

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VM Sistemi SpA

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  1. VM Sistemi SpA Bologna, February 11th 2014 Luca Peana

  2. About Me! Luca Peana Class 1978 2004 First Marketing Job Marketing experience in: B2B and B2C Market, Consultancy, Small Business, E-commerce, Luxury, Web Agency… July 2012 Marketing Manager VM Sistemi Spa

  3. About VM Sistemi Spa Faenza - HQ Milano - Roma 2013: +15% growth www.vmsistemi.it Born in 1984 60 Employees 250 Customer 4500 Users

  4. About VM Sistemi Spa 2 Business Unit IT Unit High Value Services High Availability Networking Remote Services Management Virtualization Outsourcing ???Cloud??? ERP Unit ERP Retail Solutions ElectricalBranch (Elettrix) Electronics Retail (Strike) MechanicBranch (Olpix)

  5. Talea Consulting: a VM Sistemi Start-Up High Specialization EIM (Enterprise Information Management) Document Management and Business Process Management Projects www.taleaconsulting.it

  6. My Job in VM Sistemi 1 Office 2 Resource Manyactivities

  7. My Job in VM Sistemi – Get Tools CRM solution with high leveldetails data Social Business Platform for knowledgesharing and cooperating Blog (Content repository) Social Network Page (Linkedin, Twitter, Slideshare, Facebook, Youtube…) Email Marketing Strategy (contact Plan, Newsletter…) Influencer and Digital PR… Market Discovery (Survey, insight…) Vertical Market Events

  8. My Job in VM Sistemi - Strategy Content is King Targets (Erp: AdministrativeDirector / IT: CIO) Content (techcontent, cross content, “Real number” content – case history) Channels (multichannelStrategy) Win the challenge of “attention” in Attract, Engage, Nurtuningsteps

  9. Huston: wehave a problem……in the cloud!

  10. Cloud Services… Allspeakaboutcloud, but… WhatisCloud? A mask for outsourcing? Housing? Other? Is the italian Market ready for Cloud? Privacy law, internet speed… CIO’s are ready to invest in cloud? These are the questions! Help us to find an answer…

  11. Luca Peana Marketing Manager Email: lpeana@vmsistemi.it Phone: 0546 689511

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