1 / 8

More on Radio

More on Radio Day 2: Chapter 6 Golden Age Revisited 1933/1935-ish: Armstrong develops FM radio Wider signal First station: W2XMN in 1939 Communications Act of 1934 Set up the FCC (no longer the FRC) 1945 – 88.1  91.9 FM: noncommerical radio TV Makes Radio Change!

bernad
Download Presentation

More on Radio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. More on Radio Day 2: Chapter 6

  2. Golden Age Revisited • 1933/1935-ish: Armstrong develops FM radio • Wider signal • First station: W2XMN in 1939 • Communications Act of 1934 • Set up the FCC (no longer the FRC) • 1945 – 88.1  91.9 FM: noncommerical radio

  3. TV Makes Radio Change! • 1949: Todd Storz (KOHW, Omaha) • “Playlist” • Up-tempo pacing • Catchy gimmicks • Gordon McClendon (KLIF, Dallas) • Top 40 Format • 1958 Alan Freed (Cleveland, then NYC)

  4. Public Broadcasting • 1967: Public Broadcasting Act • CPB • Different: CPB, PBS & NPR • Radio  NPR • 200 NPR stations nationwide (WGLT) • 700 public broadcasting stations nationwide (WZND) • Limited gov’t funding  issues (!!!)

  5. Radio Prospers • Effective advertising medium • Radio is local • 75% of advertising is local • Radio is fragmented • Narrowcasting (niche) • Radio is specialized • Radio is personal • Radio is mobile

  6. Contemporary Radio • Satellite Radio (not satellite digital radio) • Radio Programming Services • Syndicated Shows / Ads • Voice-tracking • Satellite Digital Radio • Now offer drive-time services (!!!) • High Definition Radio • Web Radio • Simulcast • Bitcasters • Mobiltrak

  7. Spots Barter Spots Stop Set Sweep  "The Book" Diary Cume TSL L.I.M.   Burn POP Score Terrestrial Radio Lingo

  8. Next Time: • The (evil!!) Telecommunications Act of 1996 • Clear Channel owns us all. 

More Related