World TV

1. World TV Getting up closeglobally and doingdistancelocally Alison Duguid University of Siena

2. In the beginningtherewas… • BBC World • CNN • Wegotusedtotheirlittleways Alison Duguid University of Siena

3. Notlike National News • National News means: • A fairlygeographicallydefinedimmagined community • Werecogniseconsonance and relevancetothis community • Localreferences, proximity news values • Prime timesynchrony, day-definedrecencynewvalues • World news meant • “ a differentrelationshipbetweendiscourse and the audience and discourse and the event” (Montgomery) Alison Duguid University of Siena

4. Like National News • Claimingobjectivity and neutralitybutwith • Global reach • Anti-parochial • Sensitivity • Butcriticisedforbias, Western value system, cover up ofrealevents in a war, a differentkindofparochialism Alison Duguid University of Siena

5. A response • Al Jazeera English • CCTV News • France 24 English Alison Duguid University of Siena

6. Butwho are theyfor??? • Look at the ads: whatdoesthis ad wantyouto do? • New shippinghub in north East Asia! • Reaching the world from North East China!! • PortofDandong!!! Alison Duguid University of Siena

7. CCTV News isan English language news channelbroadcasting 24 hours a dayto a global audience. As the sole advertising agentfor the channel Golden Bridge usesitsprofessional expertise toconnectChineseenterprisewithmillionsofviewersaround the world. Alison Duguid University of Siena

8. What are theyfor??? Selfpresentation VerblessSloganse.g “All the news all the time” “Your link to Asia Missionstatements: CCTV: China’s contributiontogreaterdiversityand widerperspectivesin the global information flow. The target audience isforeignersboth inside and outside China. Alison Duguid University of Siena

9. Don't be so CNN! • China: A Chinese website, has accused CNN and western media in general of biased reporting against China, with the catch-phrase "Don't be so CNN" catching on in the Chinese mainstream as jokingly meaning "Don't be so biased". Pictures used by CNN are allegedly edited to have completely different meanings from the original ones. • AJ : “reversing the northtosouth flow of information” • So you can hear the voice …. and the other voice Alison Duguid University of Siena

10. Even the secretaryofstate…. • Hilary Clinton: "viewership of Al Jazeera is going up in the United States because it’s real news. You may not agree with it, but you feel like you’re getting real news around the clock instead of a million commercials and—you know—arguments between talking heads and the kind of stuff that we do on our news which—you know—is not particularly informative to us, let alone foreigners." Alison Duguid University of Siena

11. France 24 • France 24 intends to present a view of the news different from that of the leading Anglophone international news channels CNN International and BBC World. • France 24 wants to put more emphasis on debate, dialogue and the role of cultural difference. Alison Duguid University of Siena

12. Who • Trailers and dramatispersonae Alison Duguid University of Siena

13. New boys on the block • With ‘attitude’ • Asserting a localslantwhilebroadcastingglobally • Al Jazeeramission statement: The network's stated objective is "to give voice to untold stories, promote debate, and challenge established perceptions." • France 24: France 24's journalists have signed a mission statement "to cover international news with a French perspective... and to carry the values of France throughout the world". • But the channel insists it is independent and will not just follow the government line. • "Our mission is to cover worldwide news with French eyes," said the channel's head, Alain de Pouzilhac. Alison Duguid University of Siena

14. Broadcast talking • How do theseBroadcasters talk the talk and walk the walk? • Howisthe pre-announced ‘attitude’ played out? • Comparative data • Methodologicalproblems: representativity and comparability Alison Duguid University of Siena

15. Time and space • 3 days + 5 days • Approximatelysametime • Whocoverswhat • Coveringlocal • Covering global • Area news Alison Duguid University of Siena

16. France 24 • Cote d’Ivoire • Middle East • Burqa law Alison Duguid University of Siena

17. Al Jazeera English • Middle East • Cote d’Ivoire • Burqa law Alison Duguid University of Siena

18. CCTV News • Middle East • Cote d’Ivoire Alison Duguid University of Siena

19. Omissionshighlighted • AJ with news about gas explosion in Beijingnotcovered in CCTV • China with news aboutFrencharrests in Pakistan notcoveredby France 24 • France 24 with item aboutprotests in 12 cities in China notcoveredby CCTV Alison Duguid University of Siena

20. Visuals and verbals • AJ has ‘in your face’ footage – veryclose up and more post production tweaking • CCTV has a lotoffootage in a splitscreenwhichdoesn’t match with the verbals • France 24 doesn’t presentitsreportersverbally – a banner doesit. Mostreports are done in voice over • Theyallusefootagefromeachother and from a varietyofsources • Acknowledgementsoftenomitted • NB The moneyfactor Alison Duguid University of Siena

21. Attitudes in headlines • The ArabAwakening • (AJ’s headingtoall Middle East coverage) • Surprisingevaluations Alison Duguid University of Siena

22. Interactionpatterns • AJ and CCTV favour 2 way, bothhave people on the groundbut AJ hasitsown cameraman getting up close • AJ goesfurther in allitsinterviews (UNHCR) • Notalwaystoeffect (Baltimore) • CCTV and F24 prefertouse LP’s AJ uses VOXES • CCTV prefersinstitutionalsources Alison Duguid University of Siena

23. Encouraginginteraction? • Well thanks for that update from Abidjan Bernard Marks reporting. Well tonight's debate is on Ivory coast and Francois Picard joins me here in the newsroom. Francois do you think that all these uprisings in the Arab world are - the consequences is that Cote d'Ivoire is being ignored by the international community? • There's certainly a feeling about that among Ivorians speaking out about that on the France 24 Facebookpage but it's quite chilling what Bernard Mark just said that a lot of people think civil war is unavoidable and of course there are precedents in Africa for civil wars and in Ivory Coast itself and is it unavoidable? What should the United Nations be doing? please weigh in on the discussion and tell us what you think is the best way out of this one. Well the difference between what's happening in west Africa and what happened in North Africa is in West Africa you've got big blocks of supporters for both camps and big blocks of supporters who've been coming out in the streets so er ... it's a difficult one. Alison Duguid University of Siena

24. new media • France 24 internet editor and whatgoes on in China • France 24 and the Syrianambassadorincident Alison Duguid University of Siena