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Chemistry Industry Association of Canada. Membership Update May, 2013. What We Said Last April …. Fine-tuning of strategy Proactive efforts on only a short list of strategic candidates Reactive response to all other enquiries Transportation partners
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Chemistry Industry Association of Canada Membership Update May, 2013
What We Said Last April … • Fine-tuning of strategy • Proactive efforts on only a short list of strategic candidates • Reactive response to all other enquiries • Transportation partners • Consider smaller carriers only on a reactive basis! • Considering non-manufacturing companies as partners, not members • An exception for companies whose primary business (globally) is chemistry, even if not in Canada (e.g. Rhodia) • Newalta, Envirotec and Quantum Murray to move to partner category • Key Board / member company role: • Introductions / door opening
What’s a Strategic Candidate? • One or more of… • Past members • Operating in key communities • Sarnia, Varennes, Bécancour, Fort Sask • Clearly affiliated with current members • Major / common / important service providers • High visibility new entrants • Global Charter signatories
Membership Engagement 2012 Proactive Efforts – Strategic Candidates • Evonik (Maitland) *+ • EKA * • Cabot*+ • Styrolution *+ • Sabic • Oxy Vinyl * • Dow Corning • Williams Energy *+ • Sasol* * In person meetings + membership support / involvement Reactive • Zochem • Parachem • Afton Canada • Green Mantra • Fielding • CF Industries
Partnership Engagement 2012 Proactive Efforts • Trimac * • RTS* * In person meetings Reactive • Jade Transport + • DJ Knoll Transport + • Minibulk Inc. + • Fluid Energy Group • Avery Weigh-Tronix • Altex Energy • Tervita Corporation • Superior Energy • Luninaltra Technologies Ltd. • Hinco Logistics + • Enzo Energy Services+ • + - membership referrals
One Step Forward… Some small successes • Evonik Maitland joined (April 1, 2013) • Trimac will apply under similar arrangements with rail partners. • Good and positive discussions with Cabot Canada (Sarnia) Two steps back: • Departures - Ruetgers, Envirotec, NewAlta, Celanese, Hydor-Tech • Lack of progress with other key targets
What we heard… Membership Candidates • Interested in RC brand and access to RC. • We are production focused, limited staff and overhead. • Cost not consistent with expectations. • Concerned about expectations for participation. • Lack of acceptance / alignment with ACC RCMS / RC14000 approaches is a barrier. • Regional groups (SLEA and SIA) serve their advocacy needs. • Mixed messages from current members vs previous members (we carry some baggage) Partnership Candidates • Contact initiated by suggestion from current member. • Limited understanding and awareness of CIAC or RC. • Not involved in any other similar organizations. • Would be a major leap of faith / step forward to get engaged - more time required. • From CIAC perspective – would require significant resources to support these smaller companies.
Questions Raised? • Do we need to remove excuses / barriers to entry? • How do we overcome the free rider syndrome? • Others?