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FUNDING TRAINING PROGRAMME COURSE THREE: DEVELOPING A FUNDRAISING STRATEGY

FUNDING TRAINING PROGRAMME COURSE THREE: DEVELOPING A FUNDRAISING STRATEGY. TODAY’S TRAINERS Melody Clarke – Helen Sikora. BRIEF INTRODUCTIONS. Name Organisation Any particular thing/s you want from this session?. COURSE OUTCOMES. Know how to write a fundraising strategy

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FUNDING TRAINING PROGRAMME COURSE THREE: DEVELOPING A FUNDRAISING STRATEGY

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  1. FUNDING TRAINING PROGRAMME COURSE THREE:DEVELOPING A FUNDRAISING STRATEGY

  2. TODAY’S TRAINERSMelody Clarke – Helen Sikora

  3. BRIEF INTRODUCTIONS • Name • Organisation • Any particular thing/s you want from this session?

  4. COURSE OUTCOMES • Know how to write a fundraising strategy • Understand which elements to include • Be able to plan your project and relate it to your organisation’s aims and objectives • Understand and be able to create cash flows • Be able to respond positively to complex jargon

  5. COURSE CONTENT • What a strategy is and why • Mission statements • Understanding the content • Budgets • Fundraising audits • Choosing fundraising techniques • Understanding funders motivations • Risk analysis and exit strategies • Importance of monitoring

  6. DEFINITION • A strategic plan • Where you want to get to • How you aim to get there Remember: everyone has a role to play

  7. CONTENT OF A STRATEGY • Description of organisation • Major achievements • SWOT analysis • Fundraising targets – financial plan • Potential sources of income • Resources needed • Timetable • Exit strategy • Review process

  8. TASK ONE • Sit back to back with another person • One person holds a picture • That person describes the picture • The other person tries to draw what is being described but cannot speak • Swap and repeat but this time the one drawing can speak

  9. WHY HAVE A FUNDRAISING STRATEGY • Organises your ideas-who, what, when, how • Determines what you can and cannot do in the time available • Enables you to review and improve • An integral part of your business plan ‘If you don’t know where you are going it doesn’t matter which way you go’ Cheshire cat, Alice in Wonderland, Lewis Carroll

  10. BEFORE YOU PUT PEN TO PAPER ANALYSE YOUR CURRENT POSITION: • What is the need that you are addressing? • Who are the beneficiaries? • What difference does it make to the beneficiaries? • Who is doing similar work and how does it fit with your work? • What is distinctive about your work? • What are your medium term plans?

  11. MISSION STATEMENT One paragraph/sentence consists of: • Values States the beliefs your organisation holds and puts into practice • Purpose statement Identifies the problem or condition to be changed • Business statement Outlines the activities your organisation is undertaking

  12. TASK TWO • Draft your own mission statement incorporating all three elements • Ensure you prioritise your aims and objectives

  13. T.A.R.G.E.T T: Financial target A: Audit R: Response G: Generate leads E: Engage with the funder T: Timetable

  14. TARGET: FINANCIAL TARGET • What are your plans for next three years? • Expenditure • Have you included all costs? • Overheads • National Insurance • Training • Recruitment • Fundraising • Income • What is the funding gap? • Have you spread the risk?

  15. FINANCIAL TARGET: ANNUAL BUDGET

  16. FINANCIAL TARGET: CASH FLOW

  17. Take a break!

  18. TARGET: FUNDRAISING AUDIT Analyse the internal and external factors which will impact on your plan: • SWOT • PESTL Also consider: • Stakeholders • Funders • Benchmarking

  19. FUNDRAISING AUDIT: SWOT • Strengths and weaknesses: internal to the organisation • Opportunities and threats: external world

  20. FUNDRAISING AUDIT: PESTL A detailed look at external factors: • Political • Economic • Social • Technology • Legal

  21. TASK THREE • Draft your SWOT in the boxes provided • If you have time draft your PESTL in the boxes provided

  22. TARGET: YOUR RESPONSE WHAT WILL YOU DO NOW WITH YOUR AUDIT? • STRATEGY AIMS What you want to achieve • STRATEGY OBJECTIVES How you will achieve the aim

  23. TARGET: GENERATE LEADS Funding comes in bits: B: businesses I: individuals T: trusts and foundations S: statutory agencies REMEMBER: Consider your skills and resources

  24. High 4 High Impact Low Difficulty 3 Low Impact Low Difficulty DIFFICULTY 2 High Impact High Difficulty 1 Low Impact High Difficulty Low IMPACT High ANALYSE Which fundraising technique provides the highest impact but relatively easy to make happen:

  25. TARGET: ENGAGE WITH THE FUNDER Understand their motivations: • Businesses What's in it for me? • Individuals Change lives and do good, spontaneous • Trusts and foundations Transforming lives, set priorities • Statutory Policy driven You will now be able to tailor applications

  26. TARGET: TIMETABLE • Up to one month Mailshot (donations from individuals) Businesses response to a request for a donation • Up to 6 months Trusts and foundations, Lottery, Statutory grants, events • Up to one year European funding, sponsorship • Over one year Legacies BE AWARE OF FUNDERS’ DEADLINES!

  27. Take a break!

  28. TASK FOUR • Decide your fundraising technique strengths • Identify three action points from today, consider: Funders Project Consultation Timetable

  29. RISKS AND EXIT STRATEGY Risk analysis-what if • Staff • Funding • Volunteers Reasons why it goes wrong • Lack of information • Isolated fundraiser • Forget to build and maintain relationships Exit strategy/Plan B What happens when funding/project finishes or you don’t get any funding

  30. FUNDING STRATEGY: REVIEWING Monitor and review throughout the lifetime of the strategy so you can: • Ask why it’s not going to plan • Justify the cost of fundraising • Assess performance • Understand where you should concentrate efforts • Celebrate your achievements

  31. TASK FIVE: JARGON Funding Strategy Business Plan Mission Statement Fundraising Audit Core costs Exit strategy Full Cost Recovery Cash Flow Projection

  32. YORK AND NORTH YORKSHIRE FUNDING ADVICE WEBSITE www.ynyfundingadvice.org.uk • funding advisor’s contact details • funding related news • Details of funding training programme courses • funding factsheets which give guidance on fundraising issues • access to GRANTnet • supporting information and statistical data for inclusion in your funding applications • links to other useful sources of information

  33. QUESTIONS Your chance to: • Review the course objectives • Ensure you have met your own objectives • Ask any questions PLEASE COMPLETETHE FEEDBACK SHEET

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