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Overskrift

Overskrift. ID design Academy – Basic Store Action 4 Cairo 4-5 th May 2009. Agenda. Monday 4 th May 2009 10.00 Welcome and introduction. Follow-up on BSA 3 in Oman. How have we implemented BSA in our store. (Homework task 1) Presentation of IDdesign Cairo.

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Overskrift

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  1. Overskrift IDdesign Academy – Basic Store Action 4 Cairo 4-5th May 2009

  2. Agenda Monday 4th May 2009 10.00 Welcome and introduction. Follow-up on BSA 3 in Oman. How have we implemented BSA in our store.(Homework task 1) Presentation of IDdesign Cairo. 13.00 Lunch 14.00 Store Evaluation IDdesign Cairo. Turning visitors into customers I. The Perfect employee Group work. Job descriptions

  3. Participants IDdesign UAE. Mr. Mahmoud Yousef Sirsawi. Mr. Anthony Robinson Fernando. Ms. Triveni Udyawar. Ms. Shimaa. Mr. Saleem. Mr. Jeff. IDdesign Bahrain. Mr. Tony Sabra. Mr. Joseph El Bitar. IDdesign Qatar.Mr. Hani Nasr. Mr. Prem. IDdesign Egypt. Mr. Hesham. Mr. Ahmed Gohary. IDdesign Cyprus. Mr. Petros Komodikes. IDdesign Hungary. Ms. Borbala Thurnherr. Mr. Andras Mosolygo. IDdesign Jordan. Mr. Ahmad Abu Taha. Ms. Eaman Burik. IDdesign HQ.Mr. Søren Jørgensen. Mr. Claus Lindekilde.

  4. Follow-up on BSA 3 in Oman.

  5. BSA 3 Oman. • Monday 15th. Of December 2008 • 10.00 Welcome & Introduction • Introduction to Agenda • Retail Academy so fare. • Presentation of Hungary • Franchise seminar + findings and actions • 13.00 - Lunch – • 14.00 Intro IDdesign Oman • Store Evaluation • Final new store evaluation • IDdesign catalogue 2009 • KPI’s (Hitrate/Basketsize) • Workshop. Tuesday 16th. Of December 2008 09.00 Presentation Retail Operation Manual Bestsellers Workshop 13.00 - Lunch – 14.00 Hitrate/Basketsize Homework. • Tools presented: • Sell up ladder. • CPA selling. • Hitrate calculator.

  6. Homework. • How have i/we implemented BSA in our store? • Which tools is working? • What is not working? • What is missing (new ideas)?

  7. Presentation of IDdesign Cairo

  8. Lunch

  9. Store Evaluation of IDdesign Cairo.

  10. Store Evaluation. • Are you using it? • Is it easy to use? • Is something missing? • Is it fair? • Use it to: • Build-up routines. • Make actionplan. • Send copy: cli@iddesign.dk & sj@iddesign.dk

  11. Store evaluation • Overall impression of the store. • Best 3 Elements. • Next 3 improvements.

  12. Turning visitors into customers.

  13. Turning visitors into customers. • What's the most important thing in turningvisitors into customers?

  14. Turning visitors into customers. • ”Staff – our most valued asset” • They make it happen • Do we treat them as a ”valued asset”?

  15. Turning visitors into customers. • The perfect employee. • Are all your employees perfect? • What about those who are not perfect?

  16. Turning visitors into customers – Group work. Make a description on the perfect employee. Attitudes Knowledge Lesson learned (what he/she have tried) Theory (what he/she have heard or read, but not yet tried in practice) Hereditary (talent) Environmental factor. (psyche and character traits) The things he/she can. Positive and negative opinions he/she are influcenced to have. Beliefs and values Personality Skills

  17. Turning visitors into customers. Is one thing more important then the other? Attitudes Knowledge Personality Skills

  18. Turning visitors into customers. – Homework from BSA 3 Job descriptions. Store manager – Sales assistant – Visual merchandiser. • Gathered your input pr. job in one job description. • Wrote them together to one final draft. • Same layout on all. • Divided into categories(Organizational conditions, Store operations, Additional tasks, Personal tasks and success criteria).

  19. The end of day 1

  20. Welcome to day 2.

  21. Agenda Tuesday 5th May 2009 10.00 Turning visitors into customers II. Introduction of new employees. How to make an Action planGroup work 13.00 Lunch 14.00 What have we done extra/special to get more customers. (Homework task2) Event list (Homework task 3) Gross Margin How can we influence it.

  22. Introduction of new employees.

  23. Introduction of new employees. WHY?

  24. Introduction of new employees. ”We’ll never get a second chance to make a good first impression”

  25. Introduction of new employees.- Workflow • Before day 1.(send or hand over) • Job descriptions. • Work schedule. • Introduction program. • Other relevant material. • Day 1.(Go through) • The store and meet new colleagues. • Introduction program. • Job descriptions. • Other relevant material.

  26. Introduction of new employees. • The introduction programme is more than simply a way in which to say welcome. • It is the ‘booster rocket’ that is used for sending a new employee into ‘IDdesign orbit’.

  27. Introduction of new employees. What are the elements in a good introduction program?

  28. How to make an Action plan. ”A goal without a plan is just a wish” Antoine de Saint-Exupery

  29. How to make a good Action plan. A good action plan most be SMART Specific. Measurable. Ambitious. Realistic. Time specified.

  30. How to make a good Action plan. And you have to communicate. Action Plan WHY WHAT HOW

  31. How to make a good Action plan. At IDdesign we use the following Action Plan template. WHY What How.

  32. How to make a good Action plan. Take one employee/staff related issue form your store, and make a Action Plan on it. • Describe: • The situation. • The target • The action’s

  33. What have we done extra/special to …… Homework

  34. Homework. – Task 2 • What have we done extra/special to: • Tell the customers that IDdesign is the no. 1 brand in furniture. • Get more visitors to the store. • Get a higher hitrate / basketsize.

  35. Homework. – Task 3 Make a list on store EVENTS: • What is working and what is not.

  36. Gross Margin

  37. Gross Margin. Discount is 50% of GM Retail Price 10.000 Discount 20 % Purchase Price 60% Final Gross Margin 20 % Purchase Price 6.000 Gross Margin 4.000 This has to cover: Salary. Freight.Rent. Electricity.Damages. Stock -interest. Paper. Pencils. It. Marketing. ………. This you can change! This you can not change, in your warehouse ! 4.000,- Back 2.000,- Back. ? Back.

  38. Gross Margin. Do you and your employees have focus on all areas of the Gross margin?

  39. Homework

  40. Homework • Take two areas that influences the Gross Margin that you and your employees can influence, and make a detailed action plan on how to improve them. • Describe the current situation. • Describe the target you want to reach. • Describe the action to reach the target. Feedback no later then week 25, 2009 to cli@iddesign.dk

  41. Thank you and have a good flight home.

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