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Prepared for: Nathan Greenberg Marketing Director Moss Brothers

Prepared for: Nathan Greenberg Marketing Director Moss Brothers. José Has Purchase Power !. Amount Household plans to pay for a new vehicle in 2011 (Index). 39,000 Listeners. 27,300 Listeners. 32,000 Listeners. Vehicle Price Range.

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Prepared for: Nathan Greenberg Marketing Director Moss Brothers

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  1. Prepared for: Nathan Greenberg Marketing Director Moss Brothers

  2. José Has Purchase Power! Amount Household plans to pay for a new vehicle in 2011 (Index) 39,000 Listeners 27,300 Listeners 32,000 Listeners Vehicle Price Range Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

  3. José Loves Big Vehicles! Type of Domestic Vehicle KLYY’s Listeners Own or Lease (Index) 142,200 Listeners 341,500 Listeners 265,700 Listeners 58,800 Listeners Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

  4. José Plans to Buy/Lease New Vehicles Next Year! Type of Vehicle KLYY’s Listeners Plan to Buy/Lease in 2011 (Index) 37K Listeners 56,800 Listeners 29,600 Listeners Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

  5. José’s Vehicle Preferences Make of Vehicle Owned or Leased (% of Station) Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

  6. José’s Demographic Profile Age Demographics of the KLYY Listener KLYY Males Slightly Outnumber Female Listeners Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

  7. Yes WayJosé! • Occupation: • 20% White Collar • 40% Blue Collar • Home Ownership: • 43% Own • 51% Rent • Children in the household: • 27% have none • 15% have one • 27% have two • 31% have three or more • Employment Status: • 34% Employed Full-time • 26% Employed Part-time • Jose’s Annual Household Income: • 27% Earn between $35K -$50K • 9% Earn between $50K-$75K • 14% Earn $75K+ • Education: • 39% Less than 12th grade • 40% High School graduates • 15% Some college • 5% College graduate or more Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

  8. José is the #1 Station in the Inland Empire! P25-54 AQH Share #1 #1 #1 #1 #1 Source: Arbitron, Riverside-San Bernardino metro, P25-54 AQH Shares, October 2010

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