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POWER OF FUEL TV

POWER OF FUEL TV. FUEL TV is delivered to 33+ million U.S. HH subscribers, with planned growth to 40+ million U.S. HH’s in 2010 33 million HH’s does not include viewership/distribution in thousands of unmeasured out-of-home locations (bars, restaurants, hotels, mountain resorts, etc…)!

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POWER OF FUEL TV

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  1. POWER OF FUEL TV • FUEL TV is delivered to 33+ million U.S. HH subscribers, with planned growth to 40+ million U.S. HH’s in 2010 • 33 million HH’s does not include viewership/distribution in thousands of unmeasured out-of-home locations (bars, restaurants, hotels, mountain resorts, etc…)! • New Media/Syndicated Distribution 2

  2. FUEL TV Viewers • 92% said FUEL TV was their favorite channel • 89% watch 5+ days per week -- 65% watch every day • 97% watch for more than 30 minutes • 98% said FUEL TV offers content they can’t get anywhere else • 93% participate (surf, skate, snow, bmx, wake, moto) • Source: Nielsen FUEL TV Wave 2 Viewer Survey 3

  3. Programming Overview • This coming year will see more hours of new programming and a diverse schedule of original series, handpicked events, documentaries, films and interstitials. • FUEL TV continues to feature quality programming that inspires and entertains both action sports fans and TV viewers who are drawn to the sites, sounds, personalities, and culture of this scene. • 320 hrs new programming • More than 200 new films, specials, & events • 24 series in rotation • New series premieres throughout year 4

  4. Original, Exclusive and Authentic Content 2009/2010 will see more new content than ever before, with a diverse schedule of original series, handpicked events and films. In 2010, we’re keeping it core by expanding to include motocross genre.

  5. The Daily Habit has filmed over 850 show to date • All the biggest stars in action sports and entertainment are featured on The Daily Habit including: • Tony Hawk, Travis Pastrana, Shaun White, Ryan Sheckler, Johnny Knoxville, Bam Margera, Jason Lee, Rob Schneider, and more… • The Daily Habit Musical Performance feature up and coming bands as well as established artists: • The Hives, The Hold Steady, Busta Rhymes, Public Enemy, Pennywise, and Against Me to name a few • FUEL TV is bringing TheDaily Habit on location to a city near you… • Summer and Winter X Games • Dew Tour – Orlando • New York City • North Shore of Hawaii • Us Open of Snowboarding – Vermont • Breckenridge • Standard Hotel • Sponsorship includes: • Logo and name inclusion in opening graphics • V/O reading “The Daily Habit is brought to you by…” • Tagged promos • 2 x :30 units in each premiere and repeat airing of the show • 2 x billboards in each airing of the show • Logo inclusion in all graphics • More than 50% of entire business passes through The Daily Habit. • Any company/category can be integrated into this program. 6

  6. The only and longest running weekly action sports TV news program. • The Weekly Update is a highlight driven news program, featuring the best • and most unique events from the week in action sports. • The Weekly Update also previews upcoming events, contests, and • demonstrations, and reports on relevant athlete endorsement deals and • cultural events like film premieres and art exhibits from around the globe. • The Weekly Update features coverage of Summer & Winter X-Games • along with exclusive wrap up coverage of the Dew Tour. • The Weekly Update airs 28X per week on FUEL TV and 1X on Fox Sports Net • which reaches over 90 million homes. • Sponsorship includes: • Logo and name inclusion in opening graphics • V/O reading “The Weekly Update is brought to you by…” • Tagged promos • 2 x :30 units in each premiere and repeat airing of the show on both FUEL and FSN • 2 x billboards in each airing of the show • Logo inclusion in all graphics 7

  7. This series documents the history of the Stereo skateboard team, its founders, filmmakers, and related parties and features both new footage and archival footage from all past Stereo Skateboard filmed media as well as photographs taken of the Stereo team. In addition to featuring past and present Stereo Skateboard team members, the Programs feature voice over commentary by Stereo founders Chris Pastras and Jason Lee. • 4 episode series begins March 2010 • Sponsorship includes: • Logo and name inclusion in opening graphics • V/O reading “Stereo is brought to you by…” • Tagged promos • 2 x :30 units in each premiere and repeat airing of the show • 2 x billboards in each airing of the show • Complete media schedule across all FUEL TV programming

  8. AMA Outdoor Motocross Championship Series • Every summer, the world's top motocross racers come together for the grueling 12-race AMA Outdoor Motocross Championship Series to battle the heat, the tracks and each other. These are just a few of their stories. • FUEL TV will film a 6 episode series surrounding the AMA Outdoor Motocross Championship. This series will focus on highlights and rider interviews from the 2009 season. • Premieres May 2010 and runs through September 2010 • Sponsorship includes: • Logo and name inclusion in opening graphics • V/O reading “AMA Outdoor Motocross Series is brought to you by…” • Tagged promos • 2 x :30 units in each premiere and repeat airing of the show • 2 x billboards in each airing of the show • Complete media schedule across all FUEL TV programming

  9. ASP Men’s Championship Tour ASP Women’s Championship Tour ASP Men’s Qualifying Tour Dew Tour X-Games Vans Triple Crown Events Maloof Money Cup Etnies GvR Gatorade Free Flow Tour Roxy Chicken Jam Tampa Pro/Am Industry Events Event Coverage From Program Entitlements and Presenting Sponsorships to custom content and event partnerships with the biggest names in action sports.

  10. Custom Solutions • Our audience wants authentic interaction with brands that add value to their lives. • We provide tailored-made solutions that create relationships, not just impressions. • Brand Integration • Multi-Platform Digital Formats • Third-Party Cross Promotions • Retail Partnerships • Branded Entertainment • Specials & Stunts • Events 11

  11. Digital Update August

  12. FUEL.TV Online Ad Opportunities • Video advertising • Full-length HD episodes • Video Clips • Live HD Webcasts • Homepage Takeovers • Contests and promotions • IAB banner ad placements 13

  13. FUEL.TV • September2009 Web data (Omniture): • 327,164 unique users/month • 1.3 million monthly page views • 3.8 page views per unique • 610,439 video plays • 12.6 min per unique 14

  14. New Media Video Distribution • 2009 Web data (thru September): more than 40 million video plays/downloads • FUEL.TV: 4 million video plays • iTUNES: 35+ million video podcast downloads • Hulu.com: 1.1 million video plays • MySpace TV: 500K video plays 15

  15. Our viewers want a relationship/interaction with content and brands that are relevant and add value to their lives. • Join us… 16

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