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A Practical Approach to Enterprise SOA Adoption

A Practical Approach to Enterprise SOA Adoption. Silicon Image & Trianz at NorCal OAUG Training Day 2008. Agenda. Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion. Silicon Image Background.

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A Practical Approach to Enterprise SOA Adoption

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  1. A Practical Approach to Enterprise SOA Adoption Silicon Image & Trianz at NorCal OAUG Training Day 2008

  2. Agenda • Background • Why SOA • Barriers to Adoption • Case Study: SOA Adoption at Silicon Image • Conclusion

  3. Silicon Image Background Silicon Image is a leader in the design and implementation of high-speed digital interface technologies for CE and PC markets. As a technology innovator, Silicon Image creates and drives industry standards for digital content delivery, including HDMI, DVI, UDI, and SATA. • Headquartered in Sunnyvale, CA, USA • 600+ Employees • Revenue $295M (2006) • 38.9% growth (from 2005) • Oracle applications 11.5.10 • www.siliconimage.com • SIMG (NASDAQ)

  4. Trianz Background • Established firm with over 700 associates worldwide • Known for superior execution and long-term client partnerships • Global reach with offices in Santa Clara, San Diego, Tokyo and Bangalore • Serving Fortune 500 and fast-growing mid-sized companies on a global basis • Experienced professionals with business consulting, industry and technology backgrounds Silicon Valley Office 2903 Bunker Hill Lane Suite 220Santa Clara, CA 95054 USA Tel: +1 (408) 387-5800 www.trianz.com High Technology Communications & Media Financial Services Retail & CPG

  5. Oracle Titan Award 2007 19,500+ Oracle Partners 19 North American Oracle Titan Awards 65 judges Trianz is the 2007 North America Oracle Titan Award winner for High Tech Industry Solution

  6. SOA Today – Jargon Overload CTO’s today are faced with an overload of technical terms relating to SOA: SOA SOAP BPEL WSDL ESB SCA SDO UDDI VTD-XML BAM Java EE

  7. Agenda • Background • Why SOA • Barriers to Adoption • Case Study: SOA Adoption at Silicon Image • Conclusion

  8. ? ? ? Germany HR ? Why SOA? – Why not Point-to-Point? SOA Is Inevitable SOA Enables System Integration The SOA Solution The plot thickens… Oracle HR And what happens when the organization makes a strategic acquisition in Germany? Success Factors Equity Edge • SOA Enabled IT Systems: • Agile – Rapidly meet business needs • Reusable – Leverage existing solutions • Standardized – Meets cross-functional challenges SOA But so what? Why not skip the middle-man? Online Recruiting Online Benefits ADP Direct point to point becomes a complex web of connections each requiring custom maintenance… You could… but significant IT systems are rarely that simple…

  9. Why SOA – Business Benefits from a Solid SOA-Enabled IT Foundation Business Needs SOA-Enabled IT Agility Development Efficiency Standardization Reusability Ease of Maintenance

  10. Why SOA – Business Benefits from a Solid SOA-Enabled IT Foundation Business Needs SOA-Enabled IT SOA isn’t about technology – it’s about serving the business better. Agility Development Efficiency Standardization Reusability Ease of Maintenance

  11. Agenda • Background • Why SOA • Barriers to Adoption • Case Study: SOA Adoption at Silicon Image • Conclusion

  12. What top executives are looking for in SOA(1) • From an IT perspective, • looking for: • Increased flexibility in application development • Increased software modularity • Lower costs • Faster development Overall, the trend is a need for flexibility, lower costs, and speed (1) Note: Multiple responses allowed. Data: InformationWeek Research SOA/Web services survey of 278 business Technology professionals; 229 companies using SOA/Web services InformationWeek article – Sept 10, 2007

  13. Barriers to Adopting SOA Long-Term Vision: Consider the Long- term v. Short-term ROI Start Small: Go for quick wins to build credibility for future SOA projects Business Buy-In: Must sell the SOA case to business managers, not just IT managers Lack of Long-Term Vision Enterprise SOA Adoption Enterprise SOA Adoption Implementation Costs Enterprise SOA Vision Business Pressure for Immediate Results Enterprise SOA Vision

  14. Agenda • Background • Why SOA • Barriers to Adoption • Case Study: SOA Adoption at Silicon Image • Conclusion

  15. Case Study: Gradual SOA Adoption E-Business / Pivotal Integration SOA Adoption Roadmap: A Practical Approach • Institutionalized • SOA • Technology Focus: • User Interaction Layer • Oracle B2B Gateway • Business Rules • Business Activity Monitoring • Composite • Services • Technology Focus: • Composite Services Layer • Enterprise Service Bus SOA Evolution • Individual • Services • Technology Focus: • Information Services Layer • Data Integration • Systems Integrated: • E-Business Suite • Pivotal • BPEL Process Mgr • Success Factors • People Finder Adoption Timeline

  16. Case Study: E-Business / Pivotal Integration Establishing a Single Source of Truth for Pricing, Cost, Items, and Item Categories SOA Solution Pricing Cost • E-Business Suite Items • Sales Force Automation • CRM System Items Item Categories

  17. Silicon Image SOA Solution: How it was implemented Silicon Image previously used manual processes to synchronize data between Oracle Applications (Oracle) and their CRM solution.  Oracle BPEL PM provided the technology infrastructure to seamlessly synchronize data between Oracle and Pivotal CRM.  Product and Pricing Data from Oracle 11i was synchronized with Pivotal CRM using the Oracle BPEL PM as the orchestration engine.  Database adapters were used on the Oracle 11i side and web services on the Pivotal CRM end.

  18. Execution Matters “Silicon Image is always looking for innovative technology solutions to improve its operational capabilities. Silicon Image’s investment in Oracle’s SOA Suite with Trianz as the implementation partner, has demonstrated immediate and measurable results in process improvement, audit visibility and cost reductions. Our results are a testament to the winning combination of Oracle’s technology capabilities and Trianz’s consistent ability to deliver business results through swift and rapid execution.” Kenny Gilbert Director - Technology Services Silicon Image Inc Measurable Results: Process Improvement - Lower Costs - Audit Visibility $ Process Improvement IT Cost Reductions Audit Visibility

  19. Silicon Image SOA Solution: Benefits Realized Trianz / Silicon Image Partnership • Built a long term SOA Strategy and as part of the strategy defined a pilot project. • Leveraging tremendous potential of SOA re-usability • Leveraged Oracle EBS  Pivotal process and rules and build an internal POC with EBS  SFDC • Long standing Partnerships Benefits to Silicon Image • A high quality systems solution • Single source of truth • Greater process visibility and consistency Oracle

  20. Agenda • Background • Why SOA • Barriers to Adoption • Case Study: SOA Adoption at Silicon Image • Conclusion

  21. A Practical Approach to a Successful SOA Adoption • Identify a pilot project for developing company expertise will support SOA adoption • Emphasize prototyping in the early stages • Incremental SOA adoption driven first by business criteria and second by technology criteria • Organized, effective communication and collaboration • Strong, formal discipline and project management with emphasis on SOA methodology

  22. Q & A Thank You!

  23. For more information please contact us Vikram Bhandari Phone: (408) 234-3897 Email: Vikram.Bhandari@trianz.com Akshay Srivastava Phone: (650)743-3351 Email: akshays@trianz.com www.trianz.com

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