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USEFUL STRATEGIES (I) Be aware of No one size fits all identify and customise approaches to target groups use appropri

Dissemination tools and exploitation strategies– Input from workshops Compiled by Joran van Aart , Elizabeth Colucci , Pauline Banks and Gabriele Abermaan 24 January 2012 Brussels. USEFUL STRATEGIES (I) Be aware of No one size fits all identify and customise approaches to target groups

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USEFUL STRATEGIES (I) Be aware of No one size fits all identify and customise approaches to target groups use appropri

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  1. Dissemination tools and exploitation strategies– Input from workshops Compiled by Joran van Aart, Elizabeth Colucci, Pauline Banks and Gabriele Abermaan24 January 2012 Brussels

  2. USEFUL STRATEGIES (I) • Be aware of No one size fits all • identify and customise approaches to target groups • use appropriate messages and channels • Identify stakeholders early on in the project life • collect real names of stakeholders early on • prioritise in terms of highest impact and reputation /image for project • involve them actively as partners/ associated partners • Identify and utilize synergies • utilise existing partner strengths and (high profile) contacts • use existing communication channels (e.g. Newsletter, forums, related projects, websites) • build on existing results / approaches • link databases of contacts, maximising coverage

  3. USEFUL STRATEGIES (II) • Look at cost-efficient publication possibilities in addition to traditional physical conferences • Ejournals • Econferences / epapers • create accompanying measures like wikis and social media messages • use virtual channels for reaching large audiences • Involve target groups as much and as early as possible • engage beneficiaries interactively in workshops very early in the project life • build on already existing target groups you have been working with • consider sufficient time and resources for discussions with stakeholders

  4. USEFUL STRATEGIES (III) • Use social media with targeted and clearly defined objectives • suitable social media for students: facebook / Tumblr / Twitter / Blogspot • suitable media for professionals: Linkedin • Use innovative methods and related technologies to attract students • crowdsourcing for improving / optimising technical aspects of websites, developing apps ... • use competitions with awards • give students the functions of “ambassadors” • Provide incentives for dissemination • Consider sustainability issues early on • decide on what you want to sustain ( which product, a method ... ) • plan accordingly

  5. USEFUL STRATEGIES (IV) AND CHANNELS • Aspects to be considered for websites • what/how many languages for metadata for search engines only English or local languages? – consider target groups especially enterprises (local SMEs might not have the language capacity in English) • consider intended functionality of your website when planning it • consider its accessibility for target groups • Aspects to be considered for leaflets • raise interest, e.g. by using an unusual design or an unusual way of folding

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