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Delivering fast and accurate name and address data

Delivering fast and accurate name and address data. Presented by: James Foster Date: 13 th February 2007. Challenges of capturing data. Complexity of Irish address data Non-existent postcodes Streets run through 2 areas Resident address vs. official postal address Inaccurate data

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Delivering fast and accurate name and address data

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  1. Delivering fast and accurate name and address data Presented by: James Foster Date: 13th February 2007

  2. Challenges of capturing data • Complexity of Irish address data • Non-existent postcodes • Streets run through 2 areas • Resident address vs. official postal address • Inaccurate data • Poor format

  3. Challenges for the individual • Inability to deal with customers efficiently • Poor data impacting performance and decision making • Time wasted searching on incorrect or incomplete data

  4. Challenges for departments • Projects are negatively impacted • Sales targets are harder to meet • Reduced effectiveness of marketing campaigns • Difficult to plan ahead accurately • Greater strain on department resources

  5. Challenges for the organisation • Cost, profit and revenue • Loss of customers • Organisation reputation and brand perception

  6. Phone Letter Your Organisation Document Scanning Email In Store Data collection Web

  7. Data capture tools • Dublin Area Codes and the 62 Townlands • Resident preferred addresses • Ability to search on and return Gaelic addresses

  8. DEMO

  9. Online data capture • Desktop • Browser-based applications • Websites

  10. Benefits of accurate address data • Confidence in the integrity of your data • Enhance database analysis • Reduce mailing wastage and postage discounts • Improve customer service • Reduce data administrative costs • Increase marketing ROI

  11. Next steps • Speak to your account manager • Look at existing data strategy • Demos, case studies and literature available James Foster  Business Development Executive  _____________________________ t: +44 (0) 131 311 4607  f: +44 (0) 131 311 4601 m: +44 (0) 7713 784794 www.qas.com

  12. Thank you for listening Presented by: James Foster Date: 13th February 2007 www.qas.com

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