5 Logo Design Mistakes That Can Kill Your Branding

2. 5 Logo Design Mistakes That Can Kill Your Branding Every brand needs a logo to be remembered. And while that may seem like an easy task, in reality designing the perfect logo is not as simple as it seems. Brands need the right logo that best represents their products and services, and one that will become memorable over time. Check out these logo design mistakes so you can avoid them when creating a visual identity for your brand. Mixing up typography and branding A logo is typically made up of two elements: the graphic image and the typeface. The font can be anything from handwritten to a very traditional typeface and the image can be anything from a photograph to a geometric shape. If you confuse these two elements and misuse them, not only will your logo be unbalanced, but it will also not convey the right message about your brand. A good example of this is Tinder’s logo. Their logo is a combination of their name written in a casual font and an image of a heart.

3. While the heart is probably meant to represent a sentiment, it is not legible; the casual font makes it seem informal; it is not easily scalable or recognizable. Using stock art instead of original graphics While using stock art can be a quick, cheap, and easy solution, it will not convey your brand’s personality and uniqueness. It can also make your logo look generic and unoriginal. If you use stock art, your logo will look like everyone else’s and that can be a huge disadvantage for your brand. In addition, if you decide to get stock art for your logo, make sure it’s for commercial use, not personal use. Consider hiring a professional logo designer that can come up with original graphics or, if you don’t have the budget for it, try using a logo maker tool like Logo Design Studio. Even if you use a stock image and tweak it a bit, it will still look like your own. Focusing too much on the logo alone It’s important to keep in mind that a logo is just one element of a full brand identity. This means that it should be combined with other branding elements, such as color palettes, typefaces, and photography styles. Make sure that the other elements of your branding are cohesive with your logo, and that they work together to create a consistent brand image.

4. While your logo may be beautiful, a great logo by itself is not enough to convey your brand’s message. You need to consider other elements of your brand identity to make sure the whole branding puzzle is complete. Think about the colors you want to use, the fonts that would go well with your logo, and the style of photography you want to feature in your branding materials. These are all important factors that contribute to your brand identity and help your customers identify with your brand. Relying too much on color While color is an important branding element, it shouldn’t be the only one. Color is best when it’s used in combination with other elements, such as typeface, photography styles, and logo graphics. If you rely too much on one single element, your branding will look unbalanced and unprofessional. For instance, let’s say you are a health and beauty brand and you want to use a specific shade of orange in your marketing materials. If orange is the only element involved in your branding, your logo, website, and marketing collateral will look generic and unoriginal. Instead, make sure that you pair orange with other elements such as photography styles, logo graphics, and font types. Sticking to one font type only Branding elements such as font types, logos, and color palettes are important to consider when creating a visual identity for your business. However, it’s important to keep in mind that these elements don’t have to be the same throughout your branding. For example, a food truck can have a logo with a handwritten font, and a color palette of red, white, and blue. But, their truck wrapping and signage can have a different font types. This is because these branding elements can vary depending on the medium. For example, the truck wrapping needs to be easily legible from a distance, but signage can be a bit more casual. Using a generic shape Logo shapes can be geometric or organic, but they shouldn’t be generic. It is important to explore a variety of shapes to find the one that best represents your brand and its products and services. If you decide to use a generic shape, such

5. as a circle, triangle, or square, your brand won’t be recognized and customers will not be able to identify it. It’s also important to note that logos with geometric shapes are typically more scalable than organic shapes. Conclusion Designing the perfect logo can be challenging, especially if you’re not a designer by trade. To avoid these common logo design mistakes, keep in mind that a logo is a visual representation of your brand. This means that it should convey the message, values, and products or services of your brand in an effective and creative way. In addition, a logo is just one element of a full brand identity. Thus, it should be combined with other branding elements, such as color palettes, typefaces, and photography styles. A logo design company like Blue Bumble Creative might be right for you if you are looking for one. Contact Us: Blue Bumble Creative 671 Great Rd #2, Littleton, MA 01460, United States 9782505553 http://www.bluebumble.com/ Follow Us: https://twitter.com/bluebumblebuzz https://www.instagram.com/bluebumblecreative/ https://www.linkedin.com/company/blue-bumble-creative