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Big Data – Are You Ready?

ICT Forum December 15 th , 2011. Big Data – Are You Ready?. Frank Zervos Technology Director SEE Oracle Hellas . December 15 th , 2011. Big Data Buzz. “Ten reasons why Big Data will change the travel industry”. “The challenge– and opportunity– of big data”. “Why big data is a big deal”.

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Big Data – Are You Ready?

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  1. ICT Forum December 15th, 2011 Big Data – Are You Ready? Frank Zervos Technology Director SEE Oracle Hellas December 15th , 2011

  2. Big Data Buzz “Ten reasons why Big Data will change the travel industry” “The challenge–and opportunity–of big data” “Why big data is a big deal” InfoWorld – 9/1/11 McKinsey Quarterly—5/11 Tnooz -8/15/11 “Keeping Afloat in a Sea of 'Big Data” “Getting a Handle on Big Data with Hadoop” “The promise of Big Data” ITBusinessEdge – 9/6/11 Intelligent Utility-8/28/11 Businessweek-9/7/11

  3. Big Data Use Cases

  4. What Makes it Big Data? SOCIAL 101100101001001001101010101011100101010100100101 BLOG SMARTMETER VOLUME VELOCITY VARIETY VALUE

  5. So What is Big Data? Big Data refers to datasets that grow so large that it is difficult to capture, store, manage, share, analyze and visualize with the typical database software tools. How much is Big? It is not a single number but a set of parameters

  6. Where Do We See Big Data? SOCIAL Datawarehouses OLTP Social Networks Scientific Devices E v e r y w h e r e

  7. Diverse Data Sets Video and Images Big Data: Decisions based on all your data Documents Social Data Machine-Generated Data Information Architectures Today: Decisions based on database data Transactions

  8. Why Is Big Data Important? US HEALTH CARE MANUFACTURING GLOBAL PERSONAL LOCATION DATA EUROPE PUBLIC SECTOR ADMIN US RETAIL Increase industry value per year by Decrease dev., assembly costs by Increase service provider revenue by Increase industry value per year by Increase net margin by $300 B –50% $100 B €250 B 60+% Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)

  9. Big Data Is About…

  10. Big Data in Action DECIDE ACQUIRE Make Better Decisions Using Big Data ANALYZE ORGANIZE

  11. Big Data in Action DECIDE ACQUIRE Acquire all available data ANALYZE ORGANIZE

  12. Big Data in Action DECIDE ACQUIRE Organize and distill big data using massive parallelism ANALYZE ORGANIZE

  13. Big Data in Action DECIDE ACQUIRE Analyzeall your data, at once ANALYZE ORGANIZE ANALYZE

  14. Big Data in Action DECIDE ACQUIRE Decide based on real-time big data ANALYZE ORGANIZE

  15. Answer formerly unanswerable questions Formulate new questions and become much more agile Make evidence based decisions Democratize your data Visualize invisible knowledge Big data is here – now Data breaches Intrusion of privacy Unfair use of Data Big Data in Public Sector

  16. What’s in Big Data for Public Sector • Operational efficiency and productivity • Fraud detection and prevention • Close tax gaps • Value for money for citizens • Prevent crime waves • Customize actions based on population segments • Public utilities to reduce consumption • Produce safety from farm to fork

  17. Big Data Public Sector Barriers Lack of Data-driven mind-set. Information attainability. Shortage of expertise. Lack of Technology solutions. Political resistance. Legal issues (liability, intellectual property rights etc).

  18. Oracle Integrated Solution Stack for Big Data Hadoop(MapReduce) HDFS Data Warehouse Oracle NoSQL Database In-Database Analytics Analytic Applications Oracle Loaderfor Hadoop Enterprise Applications Oracle DataIntegrator ACQUIRE ORGANIZE ANALYZE DECIDE

  19. Oracle Integrated Solution Stack Oracle Engineered Systems ACQUIRE ORGANIZE ANALYZE DECIDE

  20. Maximizing the Value of Enterprise Big Data • Hardware and software for Big Data • Integrates all enterprise data • Fastest time-to-market • Eco Efficiency • Unmatched performance and best cost/performance

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