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Advertising With A Musical Touch

Advertising With A Musical Touch. Avijit Chatterjee achatter_us@yahoo.com. First a Chart of the Arch Rivals. Nooyi appointed CEO. Buffett took 7% stake. Prestigious 1,000 Crore Club. Coca Cola Maaza Thums-Up Sprite Fanta Limca Kinley Coke. Pepsico Pepsi Cola 7Up Mirinda Slice

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Advertising With A Musical Touch

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  1. Advertising With A Musical Touch Avijit Chatterjee achatter_us@yahoo.com

  2. First a Chart of the Arch Rivals Nooyi appointed CEO Buffett took 7% stake

  3. Prestigious 1,000 Crore Club • Coca Cola • Maaza • Thums-Up • Sprite • Fanta • Limca • Kinley • Coke • Pepsico • Pepsi Cola • 7Up • Mirinda • Slice • Lay’s • Mountain Dew • Kurkure

  4. Music in Advertising “The entertainment aspect of music helps making an advertisement more appealing” • David Huron, Music in Advertising, 1989 “The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age” – Dr. Bethany Klein, University of Leeds, UK, As Heard on TV: Popular Music in Advertising , 2009

  5. Music Icons for Pepsi

  6. Coke Studio • Started in Brazil in 2007 in concert style • Started in Pakistan (2008) and India (2011) in closed studio format • Musicians from different genres jam together • 1-hour duration and plays in MTV • Coke Studio Pakistan • Produced by Rohail & Umber Hyatt (Vital Signs) • Coke Studio India • Produced by Samar Khan (Red Chillies) • Music directed by Leslie Lewis (Colonial Cousins)

  7. Coke Studio started a new Rivalry • Folks say Pakistan Coke Studio music is richer • I’ll let you be the judge! • Off to the Music …..

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