1 / 4

HARD ROCK CAFE

HARD ROCK CAFE. Strategy of experience economy New experience for the customer through the music Advantage through differentiation Each Cafe is unique, dynamique decor 90% of people recognise the brand. Strategy of new markets New locations in Europe, LatinoAmerica, Asia

bobby
Download Presentation

HARD ROCK CAFE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. HARD ROCK CAFE Strategy of experience economy New experience for the customer through the music Advantage through differentiation Each Cafe is unique, dynamique decor 90% of people recognise the brand

  2. Strategy of new markets • New locations in Europe, LatinoAmerica, Asia • Hotels and restaurants with the same concept of new experience for the customers. • Choose carefully the locations: big cities • 70% of customers are tourists

  3. Multi-domestic strategy

  4. Merchandising shops • 48% sells come from merchandising • Each cafe sells its own products with specific logo • Important decisions about layout design • Most important part, what attracs customers • Dynamique, unique, each year it changes

More Related