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GROW AND GLOBALIZE

Workshop on Mango Research, Development and Extension in Pakistan and Australia Mango Exports and Linkages with Agribusiness in Pakistan Muhammad Iqbal Chief Operating Officer Pakistan Horticulture Development & Export Board. GROW AND GLOBALIZE. MANGO KING OF FRUITS.

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GROW AND GLOBALIZE

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  1. Workshop on Mango Research, Development and Extension in Pakistan and AustraliaMango Exports and Linkages with Agribusiness in PakistanMuhammad IqbalChief Operating OfficerPakistan Horticulture Development & Export Board

  2. GROW AND GLOBALIZE MANGO KING OF FRUITS PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD

  3. PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5 Production • Fruits 6.0 Million Tons • Vegetables 7.0 Million Tons • Value US$ 2 Billion Export • Fruits 0.30 Million Tons • Vegetables 0.20 Million Tons • Value US$ 140 Million Source: Federal Bureau of Statistics Pakistan

  4. PRODUCTION & EXPORT OF MANGOES 2004 • World Production 28.0 Mil Tons • World Exports (Q) 0.9 Mil Tons • World Exports (V) US$ 585 Mil • Pak Production (Q) 1.7 Mil Tons • Pak Exports (Q) 82,000 Tons • Pak Export (V) US$ 25 Mil Source: FAO

  5. INDUSTRY LEADERS (PRODUCTION) • India 10.8 Mil Tons • China 3.7 Mil Tons • Thailand 1.8 Mil Tons • Pakistan 1.7 Mil Tons • Mexico 1.5 Mil Tons • Source: FAO : 2005

  6. Mexico 23.4% India 17.2% Brazil 12.2% Pakistan 9.0% Peru 6.6% Netherlands 5.6% Philippine 3.9% Others 22.1% MANGO EXPORTS 2004

  7. USA 33.7% Gulf 15.5% EU 28.4% China 3.4% Others 19.0% MANGO IMPORTS 2004

  8. PER UNIT PRICE Country US$/KG • Philippines 0.86 • China 0.57 • Mexico 0.51 • Brazil 0.49 • Thailand 0.46 • India 0.39 • South Africa 0.38 • Pakistan 0.30 • World 0.51

  9. Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Pakistan √ √ √ √ √ Philippines √ √ √ √ √ Mexico √ √ √ √ √ √ √ Madagascar √ √ Malaysia √ √ √ √ Kenya √ √ √ Jamaica √ √ Indonesia √ √ India √ √ √ √ √ Guatemala √ √ √ √ TIME WINDOW

  10. Egypt √ √ √ Chile √ √ √ Brazil √ √ √ Australia √ √ √ Peru √ √ √ √ √ √ √ √ Venezuela South Africa √ √ √ Rest of Africa √ √ √ √ √ St. Lucia √ √ √ √ Thailand √ √ √ √ √ √ √ √ USA √ √ √ √ TIME WINDOW

  11. COMMERCIAL VARIETIES-EXPORT • Sindhri • Chaunsa • Beganpali • Sonehra

  12. PAKISTAN MANGO EXPORT TREND

  13. PAKISTAN MANGO EXPORT DIRECTION • Middle East 63% • Europe 16% • Far East 2% • Others 19%

  14. MODE OF SHIPMENT Air Sea Reefer Non-Reefer Middle East 40% 30% 30% Far East 100% - - Europe 100% - - Others 75% 10% 15%

  15. LEADING EXISTING IMPORT MARKETS-PAKISTAN • UAE • SAUDI ARABIA • OMAN • UK • FRANCE • GERMANY

  16. EMERGING MARKETS PAKISTAN • CHINA PEOPLES REPUBLIC • IRAN ISLAMIC REPUBLIC • EAST EUROPE • SOUTH KOREA? • INDIA? • JAPAN? • USA?

  17. CONSUMER PREFERENCES • Golden yellow/reddish • 400-600 gm • No stains/contamination • Well presented (packaging) • Firm (texture) • Less sweet • Non-fibrous

  18. IMPORTING COUNTRIES CONCERNS • Pest infestations (fruit flies spp) • Bactrocera zonata • Bactrocera dorsalis • Traceability • Quality Management (GAP, GMP) • Quality Assurance (EUREPGAP, HACCP)

  19. ISSUES

  20. INDUSTRY ISSUES • Production/Supplies • Limited time window • Low/in-consistent yield/quality • Quick decline • Pest management (fruit flies) • Harvest & Field Operations • Poor harvesting practices • Sap burn • Field heat removal • Post-harvest Infrastructure Limitations • Thermal Treatment (hot water/vapor heat) • Ripening Chambers • Sorting, grading & waxing

  21. INDUSTRY ISSUES • Logistics • Main reliance on air shipment for distant markets High air freight (2/3rd of export price) • Sea shipment by reefer considered highly risky • Un-even ripening on arrival at import destination • Un-even coloring on arrival at import destination • Chilling injury • International compliances • SPS • GAP (EUREPGAP) • GMP (HACCP)

  22. AGRIBUSINESS LINKAGES • Quality management • GAP (Increased time window-late varieties)….? • Traceability • GMP • Company standards • Trade standards • National standards (harmonization) • Post-harvest Operations • Sea freighting of mangoes to distant markets • TBT Issues (packaging & labeling) • International marketing • National branding

  23. THANKS

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