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How Does Responsive Website Design Boost SEO Benefits?

Lack of mobile-optimisation is one of the biggest factors behind website drop-offs and high bounce rates. SEO lies at the very heart of the digital marketing strategies of businesses, and responsive website design can be a game-changer in this regard. Let's take a look on major aspects of responsive web design that boosts SEO benefits.

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How Does Responsive Website Design Boost SEO Benefits?

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  1. Introduction • Irrespective of organizations(B2B/B2C) digital marketing strategies need to be mobile first and that require a responsive website design. • Nearly 55% of web traffic derives from mobile/smartphones. • A recent report revealed that 8 out of the 10 top websites have mobile-friendly designs. • Search engine optimisation (SEO) is a key element of online marketing strategies, and mobile-friendly websites can play an important role in ensuring the success of SEO strategies.

  2. Faster Loading Speed, Improved Engagements • Website loading speed is a major ranking factor in SEO. • On average, when site loading speeds on mobile improves by 0.1 seconds, conversion rates can go up by ~8%. • Search rankings are boosted, and overall results are optimised, if an user quickly navigate to the pages of website. • Responsive website design ensures that layout design inconsistencies are being eliminated.

  3. Better Usability & Optimised User-Experience • Usability advantages of responsive web design can be- • Better accessibility • Easing on-page navigation • Delivering cross-device display consistency • Better usability makes sure that people stay on a site for longer, while chances of ‘repeat visits’ go up as well. • This is taken as a signal by Google, of the positive experience that the underlying website is delivering. • For around 62% buyers online, the chances of arriving at a purchase-decision are higher on mobile-optimised websites.

  4. Mobile-Friendly Websites Favoured By Google Algorithms • Search engine ranking algorithms change constantly, with new updates being announced on a regular basis. • Responsive website design helps in enhancing overall mobile visibility of a website. • Google is constantly on the lookout to prioritise websites that offer • An optimal blend of accessibility • User-friendliness and updated • Relevant information to the target audience

  5. Potential Pitfalls Of Duplicate Content Are Done Away With • A business can very well identify the need for optimising their website for desktop and mobile separately but the execution can be go wrong. • Content duplicacy can be emerge, if two different versions of the websites are available and that may hurt SEO. • Responsive designing eliminates this risk as well – since a single version of the website, optimised for all devices, is created. • There are no URL duplications, and consequently, no confusions over the presence of the same content at multiple sources.

  6. Responsive Websites Are Dynamic • Digital marketing in general, and SEO in particular, is not a one-shot game. • A ‘mobile-responsive’ website can automatically track the device on which it is being viewed • Media displays are optimised, to make the site faster on mobile and readability concerns are addressed as well. • Responsive website design can maintain that much needed consistency and dynamism across devices.

  7. Thank You Brandwizz Communications- DLF Galleria, Unit-1417, New Tow, AA-1, Kolkata WB, India 700156

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