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Updates and New Releases: the Lifeblood of your App

Updates and New Releases: the Lifeblood of your App. Kristin Fitch Co-Founder/CEO Ziggity Zoom Media. What do we do?. Mobile Game Apps. What will be covered. Users Reviews Social Cross-Promote Media Apple Changes in iOs/ App Store Trends. Focusing on iOs/Apple App store.

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Updates and New Releases: the Lifeblood of your App

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  1. Updates and New Releases: the Lifeblood of your App Kristin Fitch Co-Founder/CEO Ziggity Zoom Media

  2. What do we do?

  3. Mobile Game Apps

  4. What will be covered • Users • Reviews • Social • Cross-Promote • Media • Apple • Changes in iOs/ App Store • Trends Focusing on iOs/Apple App store

  5. Why Update your Game App? Challenges after Releasing your Game App • It’s only the beginning • Long Term Play • Plan Updates

  6. Users want new features • Regular updates keep users engaged and increase game usage • Brings users back • Creates Anticipation

  7. Reviews- Downloads- Community

  8. Updates and Social Sharing

  9. More Media Coverage • New Features can create more opportunities to get media coverage

  10. Use Your App to Promote Your Other Games • Cross-promote your other games

  11. Regular Updates & Coverage = Apple Attention • Most of the top game apps release an update every month (some bi-monthly) • Many success stories don’t happen when the game app is first released but after several updates and big increase downloads or users

  12. Roll Out Additional Games or Spin-offs

  13. Changes that happened in iOS 6 • New Release category was removed and Top Grossing was added to the app store • No comprehensive list in app store (categories) of new apps or new updates • Only a partial list of newly released apps

  14. Changes Coming with iOS 7 • Automatic App Updates • New Kids Category in App store • Top Charts goes vertical again • Built-in Wish list for paid apps in app store

  15. Trends from Top Game Apps • Regularly update game (majority update the game monthly or even bi-monthly) • with bug fixes, improvements, or new features (levels, challenges, tools, etc) • Release additional, but related, games or spin-off games • Cross-promote games • Majority of games are Freemium • Free to use with in-app purchases (F2P)

  16. In Summary… • More updates, More often • MVG • Seasonality • Tweak Title and keywords regularly • Get Social • Build a Community • User Updates • Release additional games

  17. In Summary… Kristin Fitch Kristin@ziggityzoom.com @ziggityzoom @kristinfitch ZiggityZoom.com ZiggityZoomMedia.com

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