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Figure 1: The House of Quality

Correlationship between Technical requirements + - Positive relationship - - Negative relationship. Technical requirements used to describe customer voice. How?. Strength of the relationship between the customer voices and technical requirements. Operational goals set by the

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Figure 1: The House of Quality

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  1. Correlationship between Technical requirements + - Positive relationship -- Negative relationship Technical requirements used to describe customer voice How? Strength of the relationship between the customer voices and technical requirements Operational goals set by the company to achieve competitiveness Complaints if any against the company - Strong - Medium - Weak Company’s performance as rated against that of the competitor Figure 1: The House of Quality Level of importance of the customer needs and wants Customer needs and wants What? Operational goals set by the company to achieve competitiveness How much?

  2. + + - + Resolution Average print speed Color Ink drying time Dimensions Paper handling Memeory capacity Printer fonts ... ... 0 1 2 3 4 5 Type sharp and dark Pictures clear No Smudging 8 6 7 3 A B B A A B Quality ... Smaller and easy to handle Holding and queueing jobs Wide variety 6 8 8 1 A B B A A B Physical Features ... A A B A 1 2 3 4 5 B B A A A B A A B B B B 17 x 15 x 8 cubic in. 200 nos. 16 MB 20 nos. 720 x 720 dpi 100 seconds 4.5 on a 5 pt scale 2 seconds - Strong, - Medium, Relationship : - Weak + - Positive, - - Negative Co-relationship : A - Company under consideration, B - Competitor Figure 2: The House of Quality for color printers: An example

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