Tableau Visual Intelligence Platform

1. Tableau Visual Intelligence Platform Rapid Fire Analytics for Everyone Everywhere

2. Agenda • Introductions & Objectives • Tableau Overview • Tableau Products • Tableau Architecture • Why Tableau? • Q/A

3. What is Tableau? Tableau enables users to quickly see and understand their data by automatically turning data into pictures

4. Common Questions We Hear… • We need to empower the avg. business user to make decisions using technology with minimal IT support, how can we do this? • We can’t afford another complex and costly BI deployment, how quickly can this this solution be deployed and what are the resource requirements? • What are the on going support time and costs (TCO) and how do these impact my projected ROI? • Our customers are mobile, can we securely put data in the hands of our users regardless of where they are? • Can we leverage our existing IT investments and meet the Big Data challenges we’re going to face with your application? How?

5. Market Expectations Fast Cost Effective Everyone Everywhere Easy Secure

6. Tableau’s Visual Intelligence Platform Server Consume Desktop Create Mobile Web Desktop Connect to data in: Server Standardize

7. One single, Cost effective solution Tableau Desktop Create • Explore, visualize, and analyze your data • Create dashboards to consolidate multiple views • Deliver interactive data experiences • No designers, no wizards

8. One single, Cost effective solution Tableau Desktop Create • Meta Data: Heuristics, One Click Create and Share • Governance: Data, Content, Connection and Policy • Security: Database, User, Content, Data & Communications • Automation, Disaster Recovery, High Availability Tableau Server Shared Services

9. One single, Cost effective solution Tableau Desktop Create Tableau Server Consume • Web client with zero footprint • No formal training required • Personalized content • Team collaboration and sharing • Automation to push content and manage • Easy to administer and scale to very large users Tableau Server Shared Services

10. One single, Cost effective solution Tableau Server Embed, Deploy & Custom Apps Tableau Desktop Create Tableau Server Consume • Fully interactive web deployment on all browsers • Ability to embed with one click in other portals • Deploy on mobile technology and cloud technology • Office integration with Excel, PowerPoint and Access Tableau Server Shared Services

11. Tableau’s Visual Intelligence Platform Tableau Server Web and Portal Rollout Mobile Deployments • Easy to Use, Deploy and Maintain • Speed to Connect, Understand and Act on Data • Internet Scalable Solution • One single solution to meet all needs • Cost effective, Fastest ROI and Time to Value Tableau Desktop Connect Author Publish Tableau Server Consume Personalize Share Tableau Server Meta Data Security Governance

12. Tableau’s Architecture • Web Browser • Interactive • Zero footprint • Web 2.0 • Export to office • Mobile Ready Data Sources Text Excel Sql Oracle Cubes Hadoop Vertica Teradata Green Plum SAS Etc.. Tableau Server • Web Applications • Portals • Dynamic • 2-way embedding • Tableau Professional • Author • Publish • Retrieve • Ad Hoc Analysis

13. Leveraging Tableau’s Architecture Tableau In Memory Technology Data Warehouse Data Marts Files Cubes • Tableau Native Query Technology • Imports data • Architecture Aware • Fast data engine • Column store • Highly compressed • 64-bit (32-bit as well) • Interactive queries direct to the database • Always the most current data • Leverages IT policies for security • Values the EDW strategy • Leverages existing IT investments/architecture SQL Connector Tableau Data Engine MDX Connector VizQL Compiler User Interface

14. How Tableau is Unique? • Thought Leadership • Visual Intelligence Platform (VIP) • Speed to Solutions – 10-100x faster than other vendors • Data Visualization Best Practices • Leveraging your Investments • Single Platform For Direct Connect AND In-Memory • Federated Data Blending of Disparate Data Sources • Integrated Mobile Solution • Built to Scale • Unlimited Data Scalability (100’s of petabytes) • Unlimited User Scalability (10 million users) • Cloud Enabled

15. Industry Validation • Gartner: User surveys – Tableau #1 with a margin • Forrester certified a 127% ROI in 13 months • BARC survey rated Tableau #1 for customer loyalty, lowest cost and shortest time to implement

16. Tableau’s History See, Understand and Share Data Gartner ~ Magic Quadrant Fastest Growing BI Vendor Tableau Mobile Platform Tableau Public Cloud ~ 7.5M users Forrester Report - ROI 127% Deloitte Fast 500 - #115 7,500 successful customers 50+ federal agencies including the Air Force DARPA VizQL™ 3000+ customers Release 3.1 ~ Tableau Server Release 1.0 ~ Tableau Desktop 1997 - 2003 2004 2005 - 2008 2009 - 2011 Future ?

17. Links for Additional Information Demonstration of Tableau Desktop: http://www.tableausoftware.com/products/desktop#tour Demonstration of Tableau Server: http://www.tableausoftware.com/products/server#tour Customer Stories and Case Studies: http://www.tableausoftware.com/learn/stories For additional information: Sean Brophy (703)598-5444 sbrophy@tableausoftware.com

18. Tableau Visual Intelligence Platform Rapid Fire Analytics for Everyone Everywhere