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PA Artisan Trails Alliance: A discussion on arts-focused tourism initiatives May 2012

PA Artisan Trails Alliance: A discussion on arts-focused tourism initiatives May 2012. The PA Artisan Trails Alliance includes six active artisan trails located on linear routes.

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PA Artisan Trails Alliance: A discussion on arts-focused tourism initiatives May 2012

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  1. PA Artisan Trails Alliance: A discussion on arts-focused tourism initiatives May 2012

  2. The PA Artisan Trails Alliance includes six active artisan trails located on linear routes With assistance from the PA Council on the Arts (PCA) and the Department of Community and Economic Development (DCED), the six trails formed the PA Artisan Trails Alliance to work together on initiatives including a website representing all trails, joint marketing efforts, and other coordinated events like attendance at trade shows.

  3. PA’s Artisan Trails Alliance initiative was modeled after the success of “HandMade in America” – the craft heritage trails of Western North Carolina. A recent study of the economic impact of crafts on the state of North Carolina revealed that crafts contributed$122 million annually to the region's economy. A 2005 study by American for the Arts indicated that on a national level, “The nonprofit arts and culture industry generates $166.2 billion in economic activity every year—$63.1 billion in spending by organizations and an additional $103.1 billion in event-related spending by their audiences. The impact of this activity is significant, supporting 5.7 million U.S. jobs.”

  4. Original PA Artisan Trails Alliance Goals: • Increase the number of visitors interested in touring Pennsylvania’s artistic and cultural areas • Increase number and duration of overnight stays resulting in economic impact on the communities the trails run through • Bring arts-oriented patrons directly to the artist at their studio or gallery • Retain artists, artisans, and related businesses within their Pennsylvania communities • Expanded Goals: • Increase networking opportunities and resources for artisan trail partners • Increase business development skills of artisan trail partners as well as small business and cultural development initiatives in rural and economically depressed areas

  5. Portrait of Printmaker Robert Patierno of the PA Arts Experience Artisan Trail (Rt 30) by photographer Bill Simone • Typical trail partners: • Artists and artisans that may have a studio space or exhibit work in galleries and other arts destinations locations • Galleries, museums, and community locations that display or host art exhibits • Local, unique eateries and lodging locations such as bed and breakfast establishments. Baldwin-Reynolds House Museum on PA Route 6 Artisan Trail

  6. Ceramic urn – Jim Turban (Rt15 ByWay of the Arts) Hand-dyed yarns – Olga Snyder (PA Route 6) Handwoven Basket – Loretta Radeschi (Handmade Along the Highway Rt 30/40 W) Furniture – John Sterling (Art Thrives on 45) Sheep and Paratroopers - Cheryl Agulnick Hochberg (Rt15 ByWay of the Arts)

  7. PA Artisan Trails Alliance reaches visitors through a variety of web-based initiatives including: • Internet exposure - Each of the trails has created and maintains a website to promote local tourism and trail activities, and the Alliance also maintains a site that represents and links to all individual trails. www.paartisantrails.com

  8. Additional web-based outreach initiatives including (continued): • Social media exposure – The PA Artisan Trails Alliance has an active website blog as well as a Facebook page that is updated regularly (http://www.facebook.com/pages/PA-Artisan-Trails/173065759373063). • Image sharing – The PA Artisan Trails Alliance maintains a Flikr account (http://www.flickr.com/photos/paarts/) linked to the main PA Artisan Trails website that allows visitors and partners to view artwork and locations submitted by all trails. • Direct links and artisan trail listings on www.visitpa.com, www.aaa.com, and other websites.

  9. PA Artisan Trails Alliance advertising initiatives target visitors through local, state, and regional ads including (continued): • Print media exposure – Exceptional marketing activities highlight trail information and individuals’ work through print advertising, articles, news coverage, and other venues.

  10. Since April 2011, the PA Artisan Trails Alliance has achieved the following: • 2011 NICHE Honor Award Recipient for a Cultural Tourism Project • Trade show exhibitions at Frederick Festival of the Arts in Frederick, MD, Pennsylvania Guild of Craftsmen show in Wilmington, DE, Lewisburg Arts Festival in Lewisburg, PA • Presented at PA Downtown Center Conference (September 2011) • Coordinated Art Awards for major events by PA Downtown Center and PACVB • Produced a quarterly partner e-newsletter and visitor e-newsletter on trail events and initiatives that went out to 1200+ recipients • Coordinated efforts with Miles Media to have the PA Artisan Trails on four issues of the Travel & Tourism Department’s e-newsletter sent out to 180,000+ people and linked to www.visitpa.com for social media advertising

  11. For more information on: PA Artisan Trails www.paartisantrails.com Americans for the Arts Study - Arts & Economic Prosperity III: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences www.artsusa.org/information_services/research/services/economic_impact/default.asp

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