German Arciniegas Principal Product Manager E Business Intelligence Business Intelligence

2. German Arciniegas Principal Product Manager E Business Intelligence Business Intelligence Oracle Balanced Scorecard

3. Vendor A Portal Vendor S Vendor F Reporting Vendor M Ad Hoc/OLAP Vendor C Vendor N Vendor H Design / ETL Vendor B Vendor Q Metadata Vendor P Vendor V Vendor I Database Vendor X Business Intelligence Tool VendorsTechnology Stack • Strong as Weakest Link • Uncertified • Expensive to support and maintain • Subject to high degree of risk from employee turnover Oracle Confidential

4. Portal Reports Disco/Express OWB CWM 8i / 9i E-Business Suite Business Intelligence Technology Stack • Industry Leading Solutions • Certified – with each new release • Leverages Economy of Scale • Minimizes Risk, leveraging common skill set based on industry standard technologies We Support our BI Applications from End-to-End, not just individual tools. Oracle Confidential

5. Information requirements Business Analysts Historic Executives Front line employees and managers Real Time Transaction Summarized Oracle Confidential

6. Oracle Business Intelligence Solution AlignStrategies MeasurePerformance Measure Align Communicate Collaborate Collaborate Communicate Measure Align Communicate Collaborate Oracle Confidential

7. Oracle Business Intelligence Solution Strategic Intelligence Analytic Intelligence Operations Intelligence DBI PortletsPMV Reports MV E-Business Suite Transaction Tables Oracle Confidential

8. DBI Measures Measures Measures Measures Reports Portals Reports Portals Reports Portals Reports Portals Portal OBSC BusinessIntelligence Team BusinessIntelligence Team BusinessIntelligence Team BusinessIntelligence Team Financials Projects HR Procure-ment Common Technical Platform & Single, Global Instance Oracle Confidential

9. Oracle Business Intelligence Solution Strategic Intelligence Analytic Intelligence Operations Intelligence Portal PlanningBudgetingAnalyzers OBSC DBI Ad-Hoc PortletsOBSC Reports PortletsPMV Reports Discoverer Workbooks EUL OBSCTables BVs. EDW MV Non Oracle Sources Tables E-Business Suite Transaction Tables Oracle Confidential – Internal Use Only

10. LOBManagers Executives Management Reporting Planning & Modeling Forecasting& Modeling PerformanceScorecards Cost to Budget Goal Setting Profitability Analysis Ad-Hoc Reporting OperationalReporting Budgeting Legacy Systems,3rd Party Apps 9iAS / 9iR2 Oracle: Complete E-Business Intelligence BusinessAnalysts Transaction Processing Users Financials, Supply Chain, Projects, PLM, Sales & Marketing, HR, Service

11. Oracle Business IntelligenceRelevant, Timely, and Accurate Enable us to…… • Deliver Daily Business Intelligence • Align Operations with Corporate Strategy • Maximize Customer and Product Profitability • Accelerate Planning and Budgeting Cycles

12. Oracle Business IntelligenceRelevant, Timely, and Accurate Enable us to…… • Deliver Daily Business Intelligence • Align Operations with Corporate Strategy • Maximize Customer and Product Profitability • Accelerate Planning and Budgeting Cycles Align Operations with Corporate Strategy

13. What is Balanced Scorecard?

14. The Balanced Scorecard application enables organizations to design, configure, manage and deploy customizedperformance management systems and helps them in the successful implementation of their business strategy. The Balanced Scorecard extendsDaily Business Intelligence with custom scorecards and performance indicators.

15. Business Pressures • Data explosion • How to make sense of data coming from an increasing number of sources • Increased Uncertainty • How to permanently evaluate the validity of a competitive strategy • How to ensure that my strategy is being successfully implemented? • Organization Complexity • How to align large, complex, and dispersed organizations to deliver value to customers • How to communicate the strategy to the organization • Fast Changing Business Conditions • How to have great flexibility in building performance management systems to accommodate changing needs

16. Why Oracle? • Integrated solution • Industry strength that will let us grow • Integrated with Oracle’s E-Business Suite, Oracle Portal and Daily Business Intelligence • First release of BSC in 1999 - five years of experience • One of the first vendors to be certified by BSCollaborative (Kaplan & Norton) • Flexible to configure all types of Performance Management systems • Clients in over 30 countries • Translated into 28 major languages

17. What Oracle Customers are Saying… “With the implementation of Oracle Balanced Scorecard, we have defined and formalized key strategic objectives to run our company, to make the best decisions and become more proactive.” – Laurent Singer, IT Director “We are using Oracle Balanced Scorecard to be sure the whole organization acts in a coordinated way. It helps us push our business objectives and make sure they are realized on schedule.” – David Dalton, Global Head of Business Analysis “By gathering all the employees around BSC, we were able to concentrate our foundation for the performance-oriented organization culture. It has not been merely a performance management tool but has become KT’s core philosophy and a key driver for organizational change.” – Young-Han Song Executive Senior Vice President & Chief, Office of Planning and Coordination

18. BSC Legacy Systems, 3rd Party Apps Spreadsheets • Feed BSC system with Oracle or non-Oracle data Web-Enabled Design and Reporting Simplify Design, Loading, and Accessibility Web Web Finance Executives • Design • Scorecards • Reports • KPIs • Access • Scorecards • Reports • KPIs Sales Finance 9i / 9iAS IT Sales • Design and access BSC system through web browser

19. Flexible Performance Mgmt SystemsDesign Dashboards to Meet Your Needs Create performance management dashboards Present information in more strategic ways (e.g. cause and effect relationships)

20. Sample of OBSC Views and reports

21. Management by ExceptionAccelerate Problem Analysis • Provide performance color alarms for exception alerting • Identify out-of-target performance with color-coded graphs • Scope reasons for exception through cause and effect analysis

22. From the latest numbers received from the regions we should be improving our revenue figures rapidly. I have some ideas that I would like to share with you in our next monthly meeting. Assessment and CollaborationCompliment Data with Personal Insights Enable owner of strategic objective to share personal assessment about performance, such as availability of new data not incorporated in graph

23. Consolidated Notes & Document LinksCommunicate and Support Strategic Intent Annotations describethe intent of astrategic objective Links direct attention to related documents, including DBI reports

24. BSC-DBI IntegrationSpeed BSC System Design & Simplify Management Repository of Available DBI Measures BSC Customized View • Easily display out-of-the-box DBI measures in BSC views with point and click process • Eliminate need to map or load data into BSC for DBI measures DBIMeasure BSC Report Showing DBI Measure

27. Balanced Scorecard Process BSC Strategic Process Oracle Balanced Scorecard Data Collection Process Oracle Confidential

28. OBSC 3 Tier Deployment Oracle Confidential

29. Input Table BaseTable MaterializedViews Metadata ETL or PL/SQL Procedures OBSCLoader Concurrent Manager Data Transformation: Optimizer

30. Oracle Balanced Scorecard process ŒDecide what you want to measure, how you want to present it and to whom  Build your own measures, dashboards and views and personalize them with very powerfull and flexible OBSC design tools and Oracle Portal, if desired. Ž If you have intelligence modules on top of your Oracle Applications, choose the measures you want to use in OBSC and make them part of your views with a point and click easy process Oracle Confidential

31. Oracle Balanced Scorecard process  Map and feed OBSC measures with data from Oracle or non Oracle sources, including Excel Spreadsheets and automate the process with Oracle Applications Concurrent Manager  Determine security responsibilities using Oracle Applications ‘ Give secured personalized access to end users through easy to navigate web enabled OBSC Viewer or through Oracle Portal if desired. Oracle Confidential

32. Active Government organizations : • Denmark Police Department • Royal Air Force – Innsworth, UK • Police, Immigration and National Defense Ministries, Singapore. • Korea Ministry of Information and Communication • US Army • Cambridgeshire County • City of Reijkiavik – Iceland • Singapore Sports Council • LA Transit Authority • Central Missouri State University • Stakes - Centre for Welfare and Health - Finland Oracle Confidential

33. D E M O N S T R A T I O N Oracle Balanced Scorecard Oracle Confidential

34. Ease of Use Powerful DesignWizards Cause and effect relationships 100% ConfigurableFlexible Web enabledViewer Oracle Balanced ScorecardKey Features Oracle or non Oracle sources OA Securityand Data Loading Integrated with DBI Collaboration tools Great graphic flexibility What if analysis DBI andStandalonePortlets Oracle Confidential

35. Oracle Confidential

36. Screen Shots OBSC Oracle Confidential