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Social TV (How Social Media is Finally Putting the Real in Reality TV)

Social TV (How Social Media is Finally Putting the Real in Reality TV). Josh Friedman November 16, 2011. Social TV. Publicity and Promotion Enhancing the Viewing Experience Impacting the Creative Process. Publicity and Promotion. Creating Buzz A&E’s “Storage Wars”.

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Social TV (How Social Media is Finally Putting the Real in Reality TV)

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  1. Social TV(How Social Media is Finally Puttingthe Real in Reality TV) Josh Friedman November 16, 2011

  2. Social TV • Publicity and Promotion • Enhancing the Viewing Experience • Impacting the Creative Process

  3. Publicity and Promotion • Creating Buzz • A&E’s “Storage Wars”

  4. Creating Buzz: A&E Storage Wars • Drive viewers for season premiere with Twitter #storagewars • Multiple levels of engagement • Combination on air and online campaign

  5. Creating Buzz: A&E Storage Wars • On air: Incentivize viewer tweets by displaying tweets in • live on-screen ticker during run up to season premiere

  6. Creating Buzz: A&E Storage Wars • Online: Promoted trending topic #storagewars

  7. Enhancing the Viewing Experience • Engage Viewers and Encourage Interaction • FOX’s “X Factor” • Vote by Twitter, DM @TheXFactorUSA (199,682 followers) • Pepsi Sound Off and Pepsi Pulse

  8. Impacting the Production Process • “Late Night with Jimmy Fallon” • LatenightHashtags http://www.latenightwithjimmyfallon.com/video/hashtags-11911/1367604/

  9. Impacting the Production Process • Story Development • Bravo http://www.bravotv.com/tweettracker

  10. Impacting the Production Process • Story Development • Bravo “If viewers like when they’re yelling at someone, we’ll use them yelling.” - Amy Troiano, Bravo executive

  11. Lessons Learned • Build community • Give viewers (customers) an opportunity to join the conversation • Listen, Listen, Listen • Take cues from social media to guide story (product) development

  12. Sources and Further Reading • Clifford, S. (2010, June 5). We’ll Make You a Star (if the Web Agrees). The New York Times. Retrieved from http://www.nytimes.com/2010/06/06/business/06bravo.html. • Katy (2011, July 25). Top 5 Reasons Jimmy Fallon’s Late Night Hashtags Work So Well. Retrieved from http://socialtimes.com/top-5-reasons-jimmy-fallons-late-night-hashtags-work-so-well_b71503. • Sniderman, Z. (2011, October 18). “The X Factor” Gets Social With Help From Pepsi. Retrieved from http://mashable.com/2011/10/18/pepsi-soundoff-x-factor/. • Hernandez, B. (2011, October 26). Twitter Now Let’s “X Factor” Viewers Vote via DMs. Retrieved from http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/. • Beers, T. (Producer). (2011). Storage Wars [Television Series]. A&E Television Networks. • http://www.pepsisoundoff.com/ • http://www.pepsipulse.com/ • http://mashable.com/follow/topics/social-tv/

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