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Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

Animated feature films in Europe by Marc Vandeweyer General Director CARTOON. June 2009. Animation films produced in EU per decade. 122 million. 51 million. 2006. 2002. Admissions in EU for ALL animation films. The audience increased by 140% in 5 years. 25 million. 4 million.

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Animated feature films in Europe by Marc Vandeweyer General Director CARTOON

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  1. Animated feature films in Europe by Marc VandeweyerGeneral DirectorCARTOON June 2009

  2. Animation films produced in EU per decade

  3. 122million 51million 2006 2002 Admissions in EU for ALL animation films The audience increased by 140% in 5 years

  4. 25million 4million 2005 2003 Admissions in EU for EUROPEAN animation films x 6

  5. CARTOON With the support of the MEDIA Programme • Cartoon FORUM • Cartoon MOVIE • Cartoon MASTERS With the support of MEDIA International • Cartoon CONNECTION

  6. 1O YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FILMS IN THE EUROPEAN UNION (1999-2008)André LangeHead of the Department forInformation on Markets and Financing,European Audiovisual ObservatoryANNECY/MIFA 2009 / EUROPA DISTRIBUTIONDISTRIBUTION WORKSHOPOptimizing the distribution of an independent animated feature in Europe (9-10 June 2009)

  7. OBJECTIVES OF THIS PRESENTATION • TO ILLUSTRATE THE STRATEGIC IMPORTANCE OF ANIMATION FEATURE FILMS FOR THE EUROPEAN FILM INDUSTRY • TO ANALYSE SUCCESS IN THEATRICAL DISTRIBUTION • TO ANALYSE SUCCESS WITHIN NATIONAL AND EUROPEAN MARKETS

  8. 10 YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FEATURE FILMS IN EUROPEAN UNION (EUR 27) (1999-2008) • 454 animation films in theatrical distribution (all origins) • 292 produced during the period, 157 before 1999, 5 with production date not identified • 978,3 million admissions on a total of 8,7 billion • 11,3 % of all admissions in EUR 27 during the period

  9. ORIGIN OF ANIMATION FILMS WITH THEATRICAL RELEASE IN EUROPEAN UNIONDURING 1999-2008

  10. ORIGIN OF EUROPEAN ANIMATION FILM PRODUCEDIN EUROPE (1999-2008)Only with films theatrical releaseIn case of co-production, leading co-producer taken into consideration

  11. CO-PRODUCTION OF RELEASED ANIMATIONEUROPEAN FEATURE FILMS (1999-2008)

  12. MARKET SHARE OF ANIMATION FEATURE FILMADMISSIONS IN THE EUROPEAN UNION (EUR 27) (1999-2008)

  13. BREAKDOWN OF THE 73,4 MILLIONADMISSIONS FOR EUROPEAN ANIMATION FILMS INEUR27 BY COUNTRY OF ORIGIN (1999-2008)

  14. BREAKDOWN OF ADMISSIONS FOR EUROPEANANIMATION FILMS BY TERRITORY (1999-2008)

  15. THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions

  16. THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions THE GB inc/US ANIMATION FILMSBY ADMISSIONS IN EUR 25 (1999-2008)in million

  17. THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008)

  18. THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions FOR MORE DETAILS : LUMIERE DATABASE OF THEEUROPEAN AUDIOVISUAL OBSERVATORY • http://lumiere.obs.coe.int • http://www.obs.coe.int

  19. Cartoon MOVIE Objectives Results Speed up the financing Speed up the financing ✓ Achieved Increase films’ production Improve cross-border film distribution Structure a pan-European distribution strategy

  20. Speed up the financingCartoon Movie 1999-2008 • 123 films secured financing on 305 submitted projects / films • 40 % • When presented more than once in the Cartoon Movie processproject in concept > in development > film in production > completed film 64 %

  21. Cartoon MOVIE Objectives Results Speed up the financing ✓ Achieved Increase films’ production Increase films’ production ✓ Increased Improve cross-border film distribution Structure a pan-European distribution strategy

  22. Increase films’ production:Cartoon Movie 1999-2008 • 99 completed films24 films in production= 123 fully financed films • Global budget: 800 millionEURAverage per film: 6 675 000EUR

  23. Cartoon MOVIE Objectives Results Speed up the financing ✓ Achieved Increase films’ production ✓ Increased Improve cross-border film distribution Improve cross-border film distribution ✓ Improved Structure a pan-European distribution strategy

  24. Improve cross-border film distributionAdmissions for the films presented at Cartoon Movie • Over 300 000 admissions: 40% • Over 500 000 admissions: 25% • Over 1 000 000 admissions: 17% • Over 2 000 000 admissions: 9%

  25. Cartoon MOVIE Objectives Results Speed up the financing ✓ Achieved Increase films’ production ✓ Increased Improve cross-border film distribution ✓ Improved Structure a pan-European distribution strategy Structure a pan-European distribution strategy Starting

  26. Distributors attendanceCartoon Movie 1999-2008

  27. Buyers attendance (incl. distributors)Cartoon Movie 1999-2008

  28. Participants attendanceCartoon Movie 1999-2008

  29. What European producersshould improve • Identify the right target • Wait for the right moment to start production

  30. Financing • Diversification of financing sources tax shelters, cine regio… • Nordic countries presence Denmark, Sweden, Norway • Specificities linked to animation

  31. Recent market evolutions • 3-D stereoscopic • Video games • New distribution platforms

  32. 2 enlightening examples • Panique au Village • Niko & the Way to the Stars

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