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THE MEDIA SERVICES GROUP USER GROUP 2007

THE MEDIA SERVICES GROUP USER GROUP 2007. Is This the End of Publishing As We Know It?. Is This the End of Publishing As We Know It?. Peter W. Adams Moseley Associates, Inc. Is This the End of Publishing? Overview:. Definitions The Question Put: Is There Trouble?

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THE MEDIA SERVICES GROUP USER GROUP 2007

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  1. THE MEDIA SERVICES GROUPUSER GROUP 2007 Is This the End of Publishing As We Know It?

  2. Is This the End of Publishing As We Know It? Session description: • Peter W. Adams • Moseley Associates, Inc.

  3. Is This the End of Publishing? Overview: Session description: • Definitions • The Question Put: Is There Trouble? • Readers: Their Needs • Customers: New Behaviors, New Habits • Authors: New Ways to Write, New Ways to Market • Publishers: New Media, Methods • Is This the End? and If not Why Not

  4. The Publisher Defined Session description: • Printer? • Editor? • Marketer? • Accountant? • Warehouse? • Shipper/Distributor?

  5. The Publisher Defined Session description: • Printer? No • Editor? [Freelance] • Marketer? Reps • Accountant? [CPA Firm] • Warehouse? Service • Shipper/Distributor? Service

  6. The Publisher Defined: Session description: • Selector of content • Organizer of material • A guarantor of quality

  7. The Question Put Session description: Is There Trouble? • Reader’s Time Is Being Cribbed by New Media 1 by the World Wide Web 1(a) by Poker on the Web and Elsewhere 2 by Cell Phones 3 by TV 4 by Movies 5 by Magazines 6 by Dancing etc. at Clubs 7 by Playing Bridge 8 by Golf

  8. The End: Its Several Aspects Session description: • Bookstores closing • Best-sellers only? • College revolt • Easy and instant duplication of content • Constant introduction of new gadgets

  9. Will This Save Publishing? Session description: • A new device was introduced at the recent O’Reilly “Tools for Change” conference. • Touch screen in book activates response on nearby laptop. • Standing ovation.

  10. The Reader Session description: • Note: Publishers not seen enough in bookstores • But they know more about their web customers • In fact, they know everything • Different Readers, different needs

  11. Different Needs, Different Styles Session description: • Technologists: how-to in a hurry • Researchers: quick, reliable facts • That old recipe for mac & cheese • Something for the car • Another series like Harry Potter

  12. More Reading Styles Session description: • Skimmers • Caption Readers • Fanatics • The elusive “general reader”

  13. Customers With More Choices Session description: • Audiobook buyers • eBook buyers • iBook buyers • Search-based buyers

  14. Amazon’s “Kindle” • Looks like another box • Insight into customers • More detail needed • Will customers buy boxes?

  15. Audiobooks: Keys to Success Session description: • “Universal” players for CD, tapes • Specific applications such as learning, CME • Specific niche markets of readers • Spoken word superior in some genres (poetry)

  16. More about eBooks Session description: • Dynabook (1975) – Alan Kay • 1990 Sony Data Diskman • The Class of ’99 1 Rocket eBook 2 Librius Millennium EBook 3 Everybook Dedicated Reader with two full-sized displays 4 Softbook (see photo)

  17. iBooks and Readers Session description: • Are books really iTunes items? • Maybe poetry is saleable piecemeal • Downloadable books widely available • Ulysses now available as free audiobook and as text from Project Gutenberg • Inconvenience of PC-based reading • Is the phone the next iBook reader?

  18. Possible Solutions Session description: • Just out: The iRex iLiad reader and writer

  19. Give Search a Chance Session description: • Google and other full-text databases 1Attract readers who search and skim 2 Encourage book-buying outside the retail setting 3 Catch the buyer at greatest moment of need • Search of full text helps to find multiple works by the same author • Search will attract non-readers and novices into the literatures and cultures of full-text databases • Improvements needed: 1 Good dialogs when the reader has a hit 2 Intuitive guidance for the searcher viewing a hit 3 Smooth, transparent interface with purchase actions

  20. Authors Always Seek Readers Session description: • Erasmus (circa 1500) • Charles Dickens, Winston Churchill • Jacqueline Susann • Author websites, weblogs to connect • Increasing interest in non-book-length material or return to non-book-length material such as articles, criticism, symposia, interviews, drafts and working papers

  21. Self-Publishing (Samizdat) Session description: “I myself create it, edit it, censor it, publish it, distribute it, and get imprisoned for it” • Self-publishing very widespread and effective • Audubon’s Birds of America • Beatrix Potter, Peter Rabbit • The Joy of Cooking [Visit John Kremer’s “Self-Publishing Hall of Fame” for more]

  22. What Are Publishers To Do? Session description: • Create your own retail website? • Resist full-text database development? • Encourage print-on-demand technology? • Encourage new digital readers?

  23. If Not, Then What’s Left? Session description: • Select for your proper audience of readers • Organize the publications for print, Web access, and Web marketing • Always be the guarantor of quality whether print-on-paper, eBook, iBook, or a bitstream bouncing around Starbucks around the corner

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