1 / 9

Five Rules for Email M arketing

Five Rules for Email M arketing. Stephanie Martin. A successful email marketing campaign. The right people Open the email Read the content R espond. The right people. Data T he single most important factor in determining the success or your email marketing campaign. Open the email.

brianna-nixon
Download Presentation

Five Rules for Email M arketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Five Rules for Email Marketing Stephanie Martin

  2. A successful email marketing campaign • The right people • Open the email • Read the content • Respond Stephanie Martin stephaniemartin.mktg@gmail.com

  3. The right people Data The single most important factor in determining the success or your email marketing campaign Stephanie Martin stephaniemartin.mktg@gmail.com

  4. Open the email • Subject line & Pre-header text • Subject line: • Include several elements to increase your chances of sparking interest • Example: • New edition of the Collins English Dictionary out now • Special launch offer | Collins English Dictionary | Hangry, dumple, textonym, twerker… Stephanie Martin stephaniemartin.mktg@gmail.com

  5. Open the email • Pre-header text: • The short summary text that follows the subject line when • an email is viewed in the inbox • Example – instead of purely functional: • Can’t read this email properly – click here • Share this newsletter online | Web version 22 April 2014 • Include something more engaging – should work with the subject line: • Subject line: • Special launch offer | Collins English Dictionary | Hangry, dumple, textonym, twerker… • Pre-header text: • Save £15 on the brand new edition | View email online Stephanie Martin stephaniemartin.mktg@gmail.com

  6. Stephanie Martin stephaniemartin.mktg@gmail.com

  7. Read the content • Responsive • ‘Mobile will account for up to 70% of email opens, • depending on your target audience and product.’ • eMailmonday– the Ultimate mobile email stats (2015) • Images • Email content should never be a single image • ‘67% of emails received have images turned off’ • Jay Schwedelson, President-CEO, Worldata Stephanie Martin stephaniemartin.mktg@gmail.com

  8. Respond • Call to action • One single most important CTA expressed • consistently • Link by the end of first paragraph at the latest • Write links that stand out and are easily scannable • Example – instead of: • As a special launch offer you can save £15 on the RRP if you order • by 30th November 2014- simply click here. • I would recommend: • As a special launch offer you can save £15 on the RRPif your order • by 30th November 2014. Stephanie Martin stephaniemartin.mktg@gmail.com

  9. Five Rules for Email Marketing The right people Data Open the email Subject line & Pre-header text Read the content Responsive Images Respond Call to action Stephanie Martin stephaniemartin.mktg@gmail.com

More Related