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Lecture 5: Writing

Lecture 5: Writing. Page 35 - 43. Office Hours Room 213 Thursday Evening 7-9 PM. Normal Writing. Take your time Organize your thoughts Write and rewrite. Business writing is not like normal writing. Business Writing. Work under huge time pressures Must write quickly and under pressure.

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Lecture 5: Writing

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  1. Lecture 5: Writing Page 35 - 43

  2. Office Hours • Room 213 • Thursday Evening 7-9 PM

  3. Normal Writing • Take your time • Organize your thoughts • Write and rewrite

  4. Business writing is not like normal writing

  5. Business Writing • Work under huge time pressures • Must write quickly and under pressure

  6. Business Writing • Deadlines to meet • Clients to please • Meetings to schedule

  7. Business Writing • We must learn how to increase efficiency • Objective: WRITE FASTER!

  8. Business Writing • Before we write, we must make some decisions:

  9. Business Writing • Set Communication Strategy • Decide whether to write or not • Split writing into stages

  10. Business Writing • Set Communication Strategy • Decide whether to write or not • Split writing into stages

  11. Communication Strategy • Set your objectives: • General • Action • Communication

  12. Communication Strategy • What do I want? • How will my writing help me get this? • After reading, what will my audience do?

  13. Communication Strategy • Choose your style • Tell? Sell? Consult? Join? • This will keep you organized

  14. Communication Strategy • Know your Audience. • This will help to structure your writing.

  15. Communication Strategy • Choose your channel. • Which is the most appropriate?

  16. Communication Strategy • Choose your channel. • For quick response, use email. • For large decisions, a business report would be better

  17. Communication Strategy • Review lecture 4 and Chapter II for more on Communication Strategies

  18. Communication Strategy • Review lecture 4 and Chapter II for more on Communication Strategies

  19. Business Writing • Set Communication Strategy • Decide whether to write or not • Split writing into stages

  20. “To write or not to write, that is the question”

  21. Do I write? • Do you have an important reason to write?

  22. Do I write? • Reasons: • Someone has asked you to • Way to stay organized • Good format for making mistakes

  23. Do I write? • Is writing the best thing to do? • Maybe a meeting or a phone call would be better.

  24. Do I write? • Do I want a permanent record? • Are my feelings real or temporary? • Are you the right person to be writing?

  25. Do I write? • Sometimes speaking is a better option... • Do you need more audience feedback? • Do you need a quick response?

  26. I will write!

  27. Business Writing • Set Communication Strategy • Decide whether to write or not • Split writing into stages

  28. Stages • It will be more efficient to split your writing into the five stages of the writing process.

  29. Stages • Gathering • Organizing • Focusing • Drafting • Editing

  30. Stages We will look at each of the five stages more in depth

  31. Stages • Gathering • Organizing • Focusing • Drafting • Editing

  32. Gathering • This is the first step • There are different ways to go about it

  33. Gathering • Option 1: Collect from outside sources

  34. Gathering • Books • Files • Financial Statements • Printouts • Websites • Interview people • Etc.

  35. Gathering • Option 2: Be more intuitive. • USE YOUR BRAIN!

  36. Gathering • Option 2: Be more intuitive. • USE YOUR BRAIN!

  37. Gathering • Brainstorm: think very hard about your topic, alone or with others. Write it down! • Free writing: make yourself write (even if it doesn’t make sense)

  38. Gathering • Always keep notes and carry paper and a pen. • You never know when you might get an idea you need to write down.

  39. Stages • Gathering • Organizing • Focusing • Drafting • Editing

  40. Organizing • Once you have enough info, you must organize your thoughts. • Many different ways of doing this

  41. Organizing • This should be a way for you to visualize your information.

  42. Organizing • A traditional outline • A mind map • A pyramid shaped chart

  43. Organizing • A traditional outline • A mind map • A pyramid shaped chart

  44. Outline • Use different labels • 1,2,3; • a,b,c; • i,ii,iii; • For items of different importance

  45. Outline • 1. Section Title • Main Point 1 • Supporting point 1 • Supporting point 2 • Supporting point 3

  46. Organizing • A traditional outline • A mind map • A pyramid shaped chart

  47. Mind Map • Put the main point in the middle and supporting points around it

  48. Organizing • A traditional outline • A mind map • A pyramid shaped chart

  49. Pyramid Chart • Main ideas on top • Ideas get more specific as we work our way down

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