Web Design Principles – An Introduction to Visual Hierarchy

1. Web Design Principles – An Introduction to Visual Hierarchy Do you ever come across a website, fail to comprehend where to look, and leave it in frustration? This happens because the website lacks a virtual hierarchy. So, if you plan to build a website for your business, hire the best website design company to avoid making mistakes and losing potential visitors. What is virtual hierarchy? It is one of the most important principles of web designing that focuses on organising website elements in proper order according to their significance on a page. It also considers balance, scale, contrast, and more to arrange elements in the correct place. In addition, it also helps important elements to become noticeable. What is the significance of visual hierarchy? Designers need to consider visual hierarchy since it establishes the significance and order of the elements in a composition. It affects how your viewers will view your content in chronological order. Moreover, order dramatically impacts comprehension, effect, and value. This can significantly lessen the effort required to interact with your product. The goal of UX design is to reduce friction and improve the usability of a product, and one important way to do this is by concentrating on visual hierarchy.

2. How to use visual hierarchy? 1. Use size The largest element in a website will get the most attention. So, increasing the size of any object is an efficient way of giving it importance. Moreover, when other elements are not equally important, you can assign them a lower rank in the visual hierarchy. Hence, minimise their size to reduce their visibility. Also Read : Why all websites need a privacy policy 2. Contrast and colour Strategically used colours always draw the attention of people. For example, a bright splatter of yellow is difficult to neglect, no matter the place. However, creating a rainbow effect by using every colour might be an offset impact and seem a little too much. So, utilise web design services in London, explain to them about your brand, let them do the magic, and bob’s your uncle. 3. Typography Every website has text in it, does it not? So, the fundamental idea of creating a visual hierarchy in the text is to divide it into three elements: Headline, Sub-headline, and Body copy. ● The headline should be significant content and visible straightaway. ● Sub headlines are typically used to segregate the sections according to the relevant information. ● Body copy is the text-heavy level that delivers the full message. It can be of any length, depending on the type of information. But it should be easily readable and have optimum spacing. 4. Fonts When it comes to the text of a website, typography is not the only concern. Fonts of the text also play a critical role. The fonts’ look and style are game-changers. You can mix multiple fonts and combine the styles, but it will not be worth it if it is not done well. They should complement each other rather than clash. Hence, hire a graphic design agency to create the best visual effect on your website.

3. Conclusion How will you test it when you have developed a visual hierarchy? Take the ‘squint test.’ In this, you open your website on a screen, sit back, and squint at it until all design elements blur out. Now analyse what stands out, and is it what you want your readers to see? However, the work is not done here yet. Website development is incomplete without effective SEO. So, take benefit from SEO services in London and acquire the top rank on SERP. Contact us: Bright Creation Web Design London Ltd Address - Flat 159, Stratosphere Tower, 55 Great Eastern Road, London, E15 1DS Phone: 020 3962 2313 Email id - info@bcwebdesignlondon.co.uk Website - https://bcwebdesignlondon.co.uk/