1 / 7

Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant Lumina Foundation Know How to Go Grant Tennessee C

Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant Lumina Foundation Know How to Go Grant Tennessee College Access and Success Network. Tennessee Higher Education Commission Work Session April 28, 2011. College Access Outreach Campaign.

bronson
Download Presentation

Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant Lumina Foundation Know How to Go Grant Tennessee C

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant Lumina Foundation Know How to Go Grant Tennessee College Access and Success Network Tennessee Higher Education Commission Work Session April 28, 2011

  2. College Access Outreach Campaign • Funded through GEAR UP TN and CACG • “Higher Education. Put Your Mind to It.” • Launched October 17, 2008 • University of Memphis’ Memphis Madness • FedEx Forum • Traditional, social media and grassroots

  3. College Access Outreach Campaign • Traditional Media • Partnership with the Tennessee Association of Broadcasters • Three television spots • 6,500 airings • Scan With a Plan, Frantic, Stick to College • Four radio spots • 67,700 airings • Scan With a Plan, Frantic (30 and 60 seconds) • $2.2 million in free media

  4. College Access Outreach Campaign • Social and Viral Media • Mind2it.com CollegeforTN.org • Information, videos, blog posts, games • Over 197,000 visits to Mind2it.com • 75,876 within Tennessee • 8,305 of these continued on to visit CollegeforTN.org

  5. College Access Outreach Campaign • Social and Viral Media • Facebook, MySpace, Twitter, StumbleUpon, YouTube • 3,000 Facebook friends • 3,500 Twitter followers • 13 viral videos 18,364 Content shares or re-posts

  6. College Access Outreach Campaign • Grassroots Outreach • Annual Report booklets • School counselor resources • College Application Week materials • 210 organizations over two years • Student standee with literature • 319,000 direct mail to parents • 64,000 “Prepare” brochures • 987,000 McDonald’s tray liners

  7. College Access Outreach Campaign Questions

More Related