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50+ Campaign

50+ Campaign. Any Age is the Right Age. People 50+ 99 million in U.S. 20 million believe they are too old to be donors. The Need. In 2011, people 50+ were: 64% of the waiting list for organs 60% of recipients 32% of donors. 50+ Campaign.

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50+ Campaign

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  1. 50+ Campaign

  2. Any Age is the Right Age People 50+ • 99 million in U.S. • 20 million believe they are too old to be donors

  3. The Need • In 2011, people 50+ were: • 64% of the waiting list for organs • 60% of recipients • 32% of donors

  4. 50+ Campaign • Launched May 2012 by Dr. Howard Koh, HHS Assistant Secretary for Health • Three Agency Campaign: HRSA/AoA/NIA • Health Resources and Services Administration (HRSA) • Administration on Aging (AoA) • National Institute on Aging (NIA) • Collaborators • National Association on Area Agencies on Aging (N4A) • National Institute of Senior Centers (NISC) USA Today September 12, 2012

  5. Communications Components • Traditional Media: Print, Radio, and TV PSAs • Print:12-page booklet in English (Spanish at printers); posters; table tents; print articles; articles distributed through NAPS syndication service. • Online & Social Media: Banner Advertising, Search Engine Marketing Text Ads, Facebook, Webpage and e-card on AoA.gov. • Videos:Several videos (ranging from 2 to 8 minutes) featuring 50+ recipients, donors, and donor families (See home page, organdonor.gov.) More forthcoming.

  6. Table Tent

  7. Brochure

  8. Posters

  9. Print Ads

  10. PSAs • Radio spots available in 60-, 30-, and 15-second lengths • 50+ TV PSAs for release in February for use in April 2013 I

  11. OPOs and Hospitals are Critical to Campaign Success • Use these materials in your hospitals—great mini-campaign within the hospital campaign • Show the videos in your hospitals • “Like” organdonor.gov’s Facebook page, and repost information related to 50+ on your Facebook page. • Include messaging about the need for 50+ donors in all presentations and materials.

  12. Order Free Materials Contact the HRSA Information Center • 1.888.Ask.HRSA • http://www.ask.hrsa.gov/results_materials.cfm?type=orgdon

  13. Let Us Know How We Can Help You … Mary L. Ganikos, PhD Chief, Education Branch Division of Transplantation Healthcare Systems Bureau Health Resources and Services Administration mganikos@hrsa.gov 301.443.8665

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