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Azure into the Enterprise (and startups !)

Bruno Terkaly Technical Evangelist bterkaly@Microsoft.com. Azure into the Enterprise (and startups !). Getting started. What and why, not how Blockers Customer needs. Agenda. Lesser known features. Azure tables. Access Control. Not relevant to main scenarios enterprises want to buy

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Azure into the Enterprise (and startups !)

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  1. Bruno Terkaly Technical Evangelist bterkaly@Microsoft.com Azure into the Enterprise (and startups!)

  2. Getting started What and why, not how Blockers Customer needs

  3. Agenda

  4. Lesser known features Azure tables Access Control Not relevant to main scenarios enterprises want to buy Unnecessary complexity Maybe Mobile Services, Big Compute and Big Data Service Bus

  5. Two biggest blockers Trust Regulations / Compliance By country and by industry See Azure Worldwide Sales

  6. Ok, a third blocker Cost

  7. Part 2 – IaaS is finally here

  8. Windows Azure provides Internet-accessible computing resources, running in data centers around the world

  9. (1) Cloud Services & (2) Web Sites PaaS or VMs IaaS

  10. Oracle • SQL Server • BizTalk • Hadoop/HDInsight • Anything At the end of the day, everything is just a VM in a Rack • Some running Linux • Some Windows • Linux could run Apache • Windows could run IIS

  11. Two offerings, but only IaaS is very popular…. Cloud Services Virtual Machines PaaS IaaS New and vastly improved

  12. Part 3 - Does PaaS suck? Control versus automation

  13. PaaS is more automated Easy Scaling and Deployment Cloud Services More fault tolerant Think Robots PaaS Highly automated provisioning and management of VMs Automatic Patching Minimal control over the VM configuration

  14. PaaS is the future Advantages Disadvantages

  15. Scripting Linux/Windows IaaS/VMs Choose OS PowerShell for scripting Virtual Machines Where the VHDs come from Choose VM/VHD From Azure Gallery IaaS Upload VM/VHD from On-Premises Manual provisioning and management of VMs Almost unlimited control over VM configuration

  16. PaaS/Web Sites .

  17. Bottom Line Cloud Services Virtual Machines IaaS PaaS Good for new greenfield projects Infinitely better for migrating existing workloads Manual provisioning and management of VMs Highly automated provisioning and management of VMs

  18. Part 4 - Storage is easy to sell Focusing on the best bits

  19. Storage

  20. Storage Blobs Relational Data There are 4 options DB Backup VHD

  21. System Center Storage Relational Data Private Cloud On Premises Since Day 1, Full control, lots of work, not easily scalable Raw Hardware Killer offering, Can migrate on premises easily, clusters, VPNs Semi-manual SQL VMs (IaaS) Public Cloud Fully abstracted, triple replication, 150 GB limit Challenging performance SQL Database (PaaS) Now you can now get reserved capacity

  22. Storage VPN – Site to Site Relational Data 4 1 Private Cloud On Premises Raw Hardware 2 5 VPN SQL VMs (IaaS) 3 Public Cloud SQL Database (PaaS)

  23. VPN Appliance – Incredible ! Prices subject to change

  24. Part 5 - So how much does it cost? IaaS, PaaS, SQL, Bandwidth, Blobs

  25. IaaS & VMs Prices subject to change The Cost of IaaS

  26. The cost of PaaS Prices subject to change PaaS – Monthly charges

  27. Bandwidth Prices subject to change Applies to IaaS and PaaS

  28. Blobs Prices subject to change Very cost effective

  29. SAN appliance - StorSimple • Applications get local SSD performance • Elasticity of the cloud through automatic algorithm caches blocks of content , similar to what Page Rank does for Bing. Blob Storage On Premises StorSimple Military grade encryption

  30. Part 6 - Some closing thoughts Low hanging fruit

  31. Selling Storage Prices subject to change Blob Storage Assumptions Cost EMC Compete

  32. Prices subject to change Selling VMs on Demand for Dev/Test • Popular options for devs • There is even a Visual Studio VM available • You can setup Active Directory to simulate on-premises scenarios • VPNs are $.05/hour • VMs function like they are on premises Continuous integration dev test Release

  33. Outsourcing is ending Prices subject to change • Cloud is more cost effective • Existing Apps aren’t being outsourced anymore • No need for IBM, Accenture, HP, and EDS 10-year, multi-million dollar deals Typical App What it will cost you

  34. Migrate Corporate Web Sites Open Architecture Supports Key Platform Features Great Developer Experience Azure Web Sites, VMs, Cloud Services

  35. Summary of Ideal Candidate App Types What customer want

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