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Population Health Services (India)

Population Health Services (India). Social Marketing of Medical Abortion Regimes-Who Does Provide Services and Where -By Vivek Malhotra - PHS-India ICMA-Lisbon- March 2010. India background. Model of Liberalised access to MA Extensive Network of Literate Pharmacists and RMPs.- Self Educate

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Population Health Services (India)

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  1. Population Health Services (India) Social Marketing of Medical Abortion Regimes-Who Does Provide Services and Where -By Vivek Malhotra - PHS-India ICMA-Lisbon- March 2010

  2. India background • Model of Liberalised access to MA • Extensive Network of Literate Pharmacists and RMPs.- Self Educate • General acceptance of Abortion • Low awareness levels of legality • Abortion Providers is Important

  3. Sale Module • Contact Providers Periodically • Organize RMP’s , ANM's meetings for knowledge / Practice upgrades • Placement of M.A Products for easy availability.

  4. Who are the Providers • Our Centers • Gynecologists • Pharmacies • Indirect Providers- RMPs, ANMs

  5. Which Class of Towns / Areas-PHS • Semi Urban • Rural • Urban to Some extent

  6. From where do they get

  7. No. of Weeks and % Termination Using M A

  8. HAS MAOCC IMPACTED CLINIC NUMBERS

  9. Factors Influencing MAOCC • Does not require hospitalization • Very Effective • Non Surgical • Easy Availability of Service • Provides Confidence • Friends/Relatives suggestion • Confidentiality

  10. Khushi Combi Pack-Launch May 09

  11. Thank You

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