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How do you communicate? Social Networking: A new way to reach a global audience

Social Networking Setting up Club Facebook, Twitter and You Tube for your club Gail Matthey Zonta Club of Wynnum Redlands Inc. March 16 th , 2013. How do you communicate? Social Networking: A new way to reach a global audience Social Networking in Plain English ….

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How do you communicate? Social Networking: A new way to reach a global audience

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  1. Social NetworkingSetting up Club Facebook, Twitter and You Tube for your clubGail MattheyZonta Club of Wynnum Redlands Inc.March 16th, 2013

  2. How do you communicate? • Social Networking: A new way to reach a global audience • Social Networking in Plain English …

  3. What’s available… just to name a few?

  4. Linked·in (pron: linkt·’in) noun…. • LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013LinkedIn reports more than 200 million acquired users in more than 200 countries and territories

  5. Blog noun…. • A blog (a portmanteau of the term web log)) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order

  6. You Tube (pron. u· choob) noun…. • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos (sold to Google in 2006 for $1.65 billion) Zonta International on You Tube

  7. twit·ter noun…. Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

  8. Benefits of and Using Twitter: • Millions of ‘tweeters’ across the Globe • Promote at the start of an event – encourage people to ‘tweet’ throughout the event • Quick and easy – only 140 characters at a time For Example: “Karen Williams smashing it @Zontawr #IWD_Dinner!”

  9. Some Zonta Clubs on Twitter • Zonta International @ZontaIntl • Zonta Kitchener Waterloo ‏ @ZontaKW • Zonta Noosa @ZontaNoosa • ZontaGuelph ‏ @ZontaGuelph • Zonta Brisbane Breakfast ‏ @ZontaBneBfast • Zonta Wynnum Redlands @zontawr

  10. Setting up a Twitter Account https://twitter.com/

  11. Start Following…. …. And Tweeting

  12. Promote your events with # tags • i.e. Zonta Wynnum Redlands Garage Sale • #zwrgarage • When you tweet – use this # tag For example: NOTE: Check your # tag doesn’t already exist!!!

  13. Facebook noun…. • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users,more than half of whom use Facebook on a mobile device.

  14. Why Create a Facebook Page • Will appear in internet searches (i.e. Google) • People who the page will receive new posts • There is NO limit to how many people can LIKE a page • Page INSIGHTS allow you to track your Page’s growth and activity

  15. A great way to learn about what’s working for your Page and what’s not is to check your Page's Insights. Insights provide measurements on your Page's performance. By keeping an eye on when people like your Page, engage with your posts or create their own posts, you can better understand which of your posts people respond well to. Your Page needs to have at least 30 likes to start seeing insights. Facebook Insights: • A great way to learn about what’s working for your Page and what’s not • Provide measurements on your Page's performance • Keep an eye on when people like your Page, engage with your posts or create their own posts • Better understand which of your posts people respond well to • Your Page needs to have at least 30 likes to start seeing insights!! There’s a Challenge!

  16. Insights – ‘Reach’ Data

  17. Insights – ‘Likes’ Data

  18. Setting up a Facebook Page:

  19. Promotion is EVERYTHING!

  20. QR Reader http://www.the-qrcode-generator.com/

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