Winni Revolutionizing the Cake Industry with Budget-Friendly ‘Bento Cakery’

1. Winni Revolutionizing the Cake Industry with Budget-Friendly ‘Bento Cakery’ On February 1st, 2024, Winni, the renowned online cake and gifting platform, shook up the dessert landscape once again with the launch of their latest venture, Bento Cakery. Breaking new ground in the realm of confectionery, Bento Cakery introduces a novel concept to the market by offering bento cakes, making it the first chain to sell these delectable treats in retail settings. With a strategic focus on affordability and accessibility, Bento Cakery is set to transform the dessert experience for residents of tier 2 and tier 3 cities across India. The brainchild of Winni, Bento Cakery aims to redefine the traditional cake-buying experience. Unlike conventional cakes, bento cakes are characterized by their compact, portioned servings, neatly packaged in bento-style boxes. This innovative approach not only enhances convenience but also allows for greater versatility in flavors and designs. With Bento Cakery, customers can indulge in a variety of flavors without committing to an entire cake, making it an ideal option for smaller celebrations or personal indulgences. One of the key highlights of Bento Cakery is its unwavering commitment to affordability. Recognizing the diverse economic landscape of tier 2 and tier 3 cities, Bento Cakery offers budget-friendly options without compromising on quality or taste. By streamlining operations and optimizing production processes, Bento Cakery has successfully slashed the cost per cake from INR 500 to a mere INR 200, making premium desserts accessible to a wider audience. In addition to providing affordable treats, Bento Cakery is also revolutionizing the franchise model. While Winni franchises typically come with a price tag ranging from 25

2. to 30 lakhs, Bento Cakery offers a more accessible investment opportunity, with franchise costs ranging from 10 to 15 lakhs. This lower barrier to entry opens up opportunities for aspiring entrepreneurs and small business owners to join the Bento Cakery family and capitalize on the burgeoning dessert market. The response to Bento Cakery has been nothing short of phenomenal, with two franchises already booked in Delhi and Jaipur within the first week of its launch. To celebrate this early success and express gratitude to its pioneering franchise owners, Bento Cakery is extending a special "early bird" offer. The first 50 franchise owners will enjoy a royalty waiver of 1 lakh, providing them with a head start in their entrepreneurial journey with Bento Cakery. With its innovative concept, budget-friendly pricing, and strategic expansion plans, Bento Cakery is poised to become a game-changer in the cake industry. By catering to the unique needs and preferences of tier 2 and tier 3 cities, Bento Cakery not only satisfies the sweet tooth of customers but also empowers aspiring entrepreneurs to realize their dreams of business ownership. As Bento Cakery continues to expand its footprint across the country, it promises to bring joy and delight to dessert enthusiasts everywhere, one bento cake at a time.