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Behavioural laboratory STAR Lab

Behavioural laboratory STAR Lab. Dr. Stephen Smith Caulfield Campus Friday, 19 April 2013. Facilities and Technology. Behavioural laboratory Meeting & focus-group rooms Individual work cubicles (isolation booths) One-way mirror High quality audio Multiple cameras

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Behavioural laboratory STAR Lab

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  1. Behavioural laboratorySTAR Lab Dr. Stephen Smith Caulfield Campus Friday, 19 April 2013

  2. Facilities and Technology • Behavioural laboratory • Meeting & focus-group rooms • Individual work cubicles (isolation booths) • One-way mirror • High quality audio • Multiple cameras • 4 x Fixed eye-tracking system • 2 x Portable eye track glasses • Brainwave monitors • Skin conductivity monitors • Simulated Teaching and Research Laboratory (STARLab) • Networked environment in which trader responses to events and scenarios can be recorded, time stamped and analysed • Simulated real-time news reports and trading data • Allows participants to play many different roles • 108 workstations, 108 landlines(30 on level 1, 78 on level 4). • Records all responses (phone and workstation) fromall participants http://www.buseco.monash.edu.au/aaf/research/starlab/dealing_room_hidef.mov http://www.youtube.com/v/mlhPf-9f8lo?version=3&hl=en_US&rel=0&;autoplay=1

  3. Star lab applications

  4. Ongoing behavioural lab projects • Attitudes towards gambling advertisements: An eye tracking and opinions study (Samantha Thomas) • How do people interpret gambling advertisements • What do people look at? What do they remember? • Leadership and Team Simulation: Everest (Dr. Giles Hirst) • How do people negotiate in a team to achieve both unique goals and a common goal (scaling Mount Everest) • Consumer-Friendly Reports (Dr. Stephen Smith) • Does tailoring medical test information according to the patient’s learning style and attitude towards treatment influence learning? • Do tailored superannuation reports change behaviour? • Decision-making using the balanced scorecard (Anna Stamatelatos) • What information do people look at when making decisions using a balanced scorecard? • Rewarding employees (James Sewell) • Is it counterproductive to give employees gifts that are unrelated to performance?

  5. Typical eye-tracking output • Heat map (what did people look at most?) • Sequence chart

  6. Other projects • 1. What cues/events do AFL players and coaches focus on when playing? • 2. Eyetracking analysis of risk assessment processes using the balanced scorecard • 3. How do performance incentives affect effort intensity and information gathering strategies? • 4. Do attractive graphs and pictures affect how people read and understand supplementary accounting reports?

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